HP Italy recently announced that Cristiano Cocchini is the new Channel Director of the Italian branch. Let’s find out all the details and what your responsibilities will be as a Channel Director.
Cristiano Cocchini, the new Channel Director of HP Italy
In his new role, Cocchini has the responsibility of define the strategic approach e le partner network initiativeswith the purpose of expand the business and the presence of HP on the Italian territory.
Until April 2022, Cocchini held the role of Distribution Sales Manager by HP Italy; the new Channel Director joined the company in November 2021, with the responsibility of setting up e manage the sales strategy for Italy of Distribution & Proximity Sales team and increase the market share.
Born in Milan in 1975Cocchini began his career at Compaq, as Inside Team Sales Leader. He later joined the HP company where, from 2003 to 2010, he held different roles always in the Sales and Channel area: Inside Sales Manager, Partner Account Manager and Territory Sales Manager, managing the Business Partner HP of the South Center for business Server, Storage & Networking.
In addition, from May 2010 until 2018 he worked at Hewlett Packard Enterprise, initially in the role of Territory Channel Manager for Central and Southern Italy, with the responsibility of Indirect Business; he later held the position of Channel Manageras well as dealing with the planning, implementation and responsibility of the Hewlett Packard Enterprise Innovation Lab.
Previously he worked at SAS until 2021, first as Italy Channel Manager e Italy Mid Market Sales Manager and finally how Global Market Maker Leader. For more information you can consult the official company website.