Dacia is focusing more and more on augmented reality, destined to represent a central element of the future strategy of the brand. After trying augmented reality with the launch of models such as Sandero, Spring and Jogger, in fact, Dacia takes the industry one step further by bringing all of its models to Snapchat thanks to the possibility of exploiting AR tools. For users, therefore, there is the possibility of taking advantage of a unique experience to discover the new models of the Dacia house.
Dacia relies on Snapchat augmented reality
All Dacia cars will soon be available to Snapcha userst. Thanks to augmented reality, in fact, it will be possible to discover or rediscover models such as Duster, Sandero, Stepway, Spring, Jogger and Logan. For users there will be the possibility of take advantage of AR technologies to discover all the details of the brand’s models, both indoors and outdoors, directly from your smartphone. The new technologies in the AR field become essential elements to allow brands like Dacia to carve out an increasingly important space on the market. The presentation of the entire range in AR represents a central element of the brand’s New Brand Identity.
The comment of the protagonists
Valerie Candeiller, VP Dacia Brand Marketing & Communication, underlines: “Our desire is to expand our audience as much as possible and reach younger targets, a goal that we can achieve thanks to Snapchat which allows us to offer a unique digital experience. For the launch of our New Identity on vehicles, we intend to go further, making the product range even more fun and innovative ”