The first quarter of 2022 has brought a lot of satisfaction to the Brand Dacia. In a private car market down by 25.6%, Dacia recorded respectable performances in the first quarter that allow it to position itself in second place overall in the market for sales to private customers and to be the best-selling foreign brand in Italy. with 18,232 registrations in the private car market. The Brand represents 8.4% of this market, registering an increase of +3.7 Market Share points compared to the first quarter of 2021.
Dacia: first quarter of 2022 record
In Italy, Dacia continues to stick to its core business, registering the 95% of sales to private customers and ending the quarter with a very high customer portfolio, which more than doubled compared to March 2021. With 9,580 registrations Sandero continues to grow, positioning itself in third place in the car market, and establishes itself as the best-selling foreign car in Italy in the private car market, finding absolute primacy even among private B segment cars.
Two out of three Sandero customers choose the template Stepwaythe city crossover with an adventurous spirit and almost 70% choose the Bi-fuel petrol / LPG ECO-G 100 engine. The results of the first quarter of 2022 are the result not only of Sandero’s performance, but also of the continuous work done on the Duster , which conquers the podium among the best-selling foreign cars with private individuals 7,146 registrations.
The important results of Sandero and Duster, ie first and third place among foreign cars sold to private individuals, demonstrate how much Dacia is appreciated by the general public. A double leadership must be counted among the results of this month, that of Springthe first 100% electric city car from the Dacia rangewhich is positioned in the first quarter of 2021 as the best-selling foreign electric car with 1,234 registrations and as the first ever best-selling electric car in the private electric car market with 1,153 vehicles.
Dacia maintains its leadership in the LPG market with an increase of 25% compared to the first quarter of 2021 and a market share of over 40%. The ECO-G offer, the bi-fuel petrol / LPG engine present on the entire thermal range, guarantees safety and reliability, combining ease of use, driving pleasure, reduction of CO2 emissions and great autonomy.