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DR Groupe: the secret behind the success of family-loved brands

In 2023, DR Groupe’s sales in the retail channel increased by 106%. Meanwhile, new brands and models are expected, with Spain as the target

For now only four brands, particularly preferred by private individuals, all within an industrial center that is expanding. We add competitive prices and engines to justify the growth of the brands both in Italy and abroad DR, EVO, Sportequipe e X branded DR Automobiles Group. The units registered in 2023 were 36,193, of which 32,657 in Italy alone. And to think that the year before there had only been 24,481 deliveries. What really stands out is the sales trends on retail channels, for families. Compared to 2022, there was a 106% growthwith turnover jumping to 700 million euros approximately (+52%). In the top ten places for LPG cars we find the DR 4.0 in fifth position (7,758 units sold), the DR 5.0 in sixth position (7,293 units sold) and the DR 6.0 in tenth position (4,567 units sold).

DR Groupe: the secret behind the success of family-loved brands

DR Groupe: new models arriving with Spain in the lead

Numbers in hand, representing 82% of the total registered students DR group they are the models bi-fuel benzina/GPLwith share growth forecasts Battery Elecrtic Vehicle (BECV), thanks above all to the DR 1.0 EV model. Remarkable numbers, to which are added the 1,881 registrations belonging to the N1 category, mostly i pick-up EVO Cross4 e DR PK8. In total, in our country, they have been registered 34,532 vehicles.

Looking at foreign markets, the numbers are destined to grow in 2024 Spanish market. In fact, a large network of dealers is being built which will have to cover the entire Iberian peninsula by the end of the year. Also this year, new models will arrive for the four current brands, in addition to the launch of new brands. The Italian sales network currently counts 350 EVO assistance centers e DR and 270 dealers. The X and Sportequipe network is booming DR Group.

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