L’evolution of mobilityhighlighted by the notable increase in registrations in the vehicle sector two wheels, is significantly shaping the urban travel landscape. This transformation is not only a response to environmental needs, but also reflects a change in perspectives and beliefs purchasing habits. So what does the Compass Observatory report say about two wheels?
Source: Compass Observatory
The numbers of the two-wheel market
The two wheels – motorbikes and bicycles – are proving to be key players in the process change and transformation of mobility. In particular, the positive trend in the motorcycle and electric bicycle (eBike) sector highlights a growing interest in more sustainable transport solutions.
In 2023, motorcycle registrations recorded a notable increase of 17.9%, marking a positive trend involving both scooters (+20.6%) and traditional motorcycles (+14.8%). Likewise, the electric bicycle market has seen a significant increase, with a leap of 72% compared to 2019, highlighting a change in consumer mobility preferences.
However, despite this growth, several obstacles persist and impact the purchasing decisions of consumers. The high purchase price represents a deterrent for 69% of those interested, while the limited diffusion of charging points (56%) and the current autonomy of the batteries (55%) are critical aspects that require attention. Furthermore, concerns about the safety of electric scooters (46%) and the fear of theft related to eBikes (32%) further complicate the picture.
The most popular financial solutions
To overcome these challenges, the mobility on two wheels is also evolving under thefinancial aspect. Innovative solutions such as “Buy Now Pay Later” (BNPL) and “Long Term Rental” (NLT) are gaining ground, offering flexible options for customers. buyers.
In 2023, BNPL supported 20% of total sales, traders reported. This extended credit facility is well received by consumers, with over half of those interviewed considering it a positive solution for purchasing two-wheeled electric vehicles. Generation Z particularly stands out, showing a significant propensity towards BNPL, evaluating it positively for different types of vehicles.
At the same time, “Long Term Rental” is proving to be an attractive option, contributing to 13% of total sales in 2023. Its popularity also extends to Generation Z, who see NLT as a favorable option for driving motorbikes and bicycles. The flexibility offered by these financing solutions not only lowers the barrier of the initial purchase cost, but also adapts to needs changing gods consumers modern.
How the role of two wheels is changing
From the data emerging from the Compass Observatory study, it becomes clear that the two-wheeled mobility it is taking on an increasingly important role in defining the way we get around. In addition to representing a more sustainable choice for the environment, these vehicles offer greater agility in urban traffic, solving a major concern for 62% of respondents.
The possibility of accessing the limited traffic areas of large cities is another aspect that attracts 59% of Italians, suggesting a change in habits of shift towards greater adoption of two-wheeled vehicles.
With the two wheelsas we have seen, the purchasing habits, in this case preferring long-term rental or deferred payment to direct and immediate purchase. Italians, therefore, are increasingly embracing the benefits of sustainable mobility, recognizing the crucial role that electric vehicles such as eBikes, scooters and motorbikes can play in reducing environmental impact.
However, the key to accelerating this change lies in lowering economic barriers and offering financing solutions that make these vehicles accessible to a wider range of consumers.
The future of sustainable mobility
The future of two-wheeled mobility it therefore presents itself as a mix of senvironmental sustainabilityurban agility and financial solutions innovative. As the industry continues to evolve, we are likely to see further innovations in technology, design and financing options, thus shaping a landscape increasingly suited to the needs and preferences of a rapidly changing society.
In this context, the adoption of financial solutions such as BNPL and NLT becomes not only a facilitator for the purchase of electric vehiclesbut also a catalyst to accelerate the transition towards one more sustainable mobility and accessible to all.
