EICMA 2023 the curtain falls and the flame goes out on what were initially defined as “the Olympics of passion and mobility on two wheels”. As many as 2036 brands were present (a historic record for the event), over 700 direct exhibitors, of which 67% came from abroad representing 45 countries. More than 30% of the companies present for the first time in the eight pavilions were occupied, two more than in 2022 and three compared to 2021.
Many people were present at EICMA 2023
In fact, attendance exceeded 560 thousand, 563.848 more precisely, equal to a +19% on 2022, numbers that attest the 2023 edition as the best in the history of EICMA.
The data related to the business sector is very substantial: 39,392 operators in the sector, selected and profiled with the renewed quality criteria introduced in 2022, visited the Exhibition in this 2023 edition. Of these, 52% came from abroad and in particular from 120 different nations.
There was also a high media presence at EICMA 2023
Good news also on the data concerning the media presence: just over 7000 people from 62 countries, journalists, technicians and communication professionals, content creators, who took advantage of the exclusive press day on Tuesday and talked about the show offered inside and outside, even throughout the entire exhibition week the pavilions.
The events that took place
And by the way of entertainment proposed by the Exhibition, the success of the MotoLive arena is also considerable, the outdoor space dedicated to races, entertainment and shows, with over 3000 seats in the stands always occupied. Almost 9,000 visitors also took advantage of the test ride areas dedicated to e-Bikes and exhibitors’ vehicles, while the Esports Arena was taken by storm, the brand new and engaging exhibition content dedicated to the gaming world, which saw the presence of many young people and numerous VIPs and pilots.
The success of the Your Urban Mobility area
Also noteworthy is the interest that has developed aroundarea YUM (Your Urban Mobility)another novelty of 2023, which welcomed companies, institutions, law enforcement agencies, but also the most innovative startups in the sector, to which EICMA offers an international showcase thanks to the support of ICE, the Agency for promotion abroad and the internationalization of Italian companies.
Finally, the feedback on digital services and in particular those linked to online ticketing, a purchasing method chosen by 88% of the general public, while 12% opted for the physical box office, was positive.