Ford is embarking on the greatest adventure ever: on the occasion of its latest advertising campaign, the new 100% electric Explorer will be alongside this summer’s blockbuster, “Indiana Jones and the Quadrant of Destiny”the latest chapter in the saga produced by Disney and Lucasfilm.
The 100% electric Ford Explorer advertising campaign with Indiana Jones
Inspired by the iconic images and famous music of the legendary film saga, the new campaign shows the Ford mid-size crossover embarking on an adventure across continents.
The campaign was launched on June 12, ahead of the release dates in European cinemas, and tells the adventures of the Explorer through TV, social networks, digital media, radio and billboards in some European countries (United Kingdom, Germany, France, Spain, Italy, Norway and Holland).
The fifth and final chapter of the Indiana Jones saga sees, once again, Harrison Ford take on the role of the famous archaeologist. Alongside him, in this cinematic adventure around the world, there will also be Phoebe Waller-Bridge, Mads Mikkelsen and Antonio Banderas.
The partnership, created to present the new Ford Explorer to the public, makes the most of the history and legacy of the film saga starring “Indiana Jones”, the explorer par excellence.
Ford Explorer 100% electric, technical characteristics
The iconic global brand Explorer has been reinvented for Europe in an all-electric mid-size crossover, combining German engineering with the surprising American style to deliver an adventure-ready design and an exceptional digital experience. The Explorer is equipped with a 100% electric power supply which provides a rapid charge from 10 to 80% in just 25 minutes.
Among the main features, the 15-inch central touchscreen height-adjustable SYNC Move, which can slide up and down in a radius of approximately 30 degrees, with the ability to hide the MyPrivate Locker storage compartment, perfect for keeping your “treasures” away from prying eyes. There MegaConsole 17-litre capacity is large enough to hold a 15-inch laptop or everything you need for a new adventure.
To demonstrate all its peculiarities, the new iconic SUV from Ford will be featured this year in a trip around the worldin the company of the influencer Lexie Alford, known to millions of online users as Lexie Limitless.
Availability
Bookings for the new Explorer are already open, with the first deliveries expected in early 2024.
Indiana Jones and the Quadrant of Destiny, the cast
Harrison Ford treturns as the legendary archaeologist hero for this highly anticipated final chapter of the iconic saga, a grand cinematic adventure that travels around the world. Together with Ford, an exceptional cast: Phoebe Waller-Bridge (“Fleabag”), Antonio Banderas (“Pain and Glory”), John Rhys-Davies (“I predatori dell’arca perduta”), Shaunette Renée Wilson (“Black Panther”), Thomas Kretschmann (“Das Boot”), Toby Jones (“Tinker Tailor Soldier Spy”), Boyd Holbrook (“Logan”), Olivier Richters (“Black Widow”), Ethann Isidore (“Mortel”) e Mads Mikkelsen (“Another Round”).
Directed by James Mangold (“Ford v Ferrari”, “Logan”) and written by Jez Butterworth & John-Henry Butterworth and David Koepp and James Mangold, based on characters created by George Lucas and Philip Kaufman, the film is produced by Kathleen Kennedy, Frank Marshall and Simon Emanuel, with Steven Spielberg and George Lucas serving as executive producers. Once again, the soundtrack will be composed by John Williams, who has scored every Indy adventure since the very first film “Raiders of the Lost Ark” in 1981.