On the occasion of Fuorisalone 2024, Electrolux Group presents Electrolux EcoLine Huba unique installation designed to raise public awareness of the importance of sustainability and encourage the adoption of more environmentally friendly behaviours.
Electrolux at the Fuorisalone 2024: sustainability at the centre
The Electrolux EcoLine Hub will be open to the public during the Salone del Mobile week, offering visitors the opportunity to discover solutions and products designed to increase awareness of daily choices and their impact on the environment.
The space, set up inside BAM – Biblioteca degli Alberi Milan, in the green heart of Portanuova. He looks great parallelepiped with mirrored walls, integrated with the surrounding environment. The interior of the Hub reproduces a real home that embodies the values of Electrolux. From Scandinavian design to the line's appliances Electrolux EcoLineselected for their energy efficiency.
The rooms are divided into two main areas. The first, dedicated to Taste, houses products such as the 800 Steamboost steam oven, the induction hob with integrated filter hood and the dishwasher. The second, dedicated to Carepresents the new range of dryers and washing machines, equipped with SmartSelect interface and SensiCare+ technology to save time, water and energy.
Visitors will have the opportunity to explore the features of the latest models in detail in an engaging and in-depth experience. Also, thanks to the app AWorldyou will be able to calculate your own Carbon Footprint in a conscious and fun way.
Inside the Hub, in collaboration with Erion WEEE, a collection point for small WEEE will be set up and “Materia Viva” will be screened. This is a documentary film created to raise public awareness on the issues of sustainability, the circular economy and WEEE.
Electrolux EcoLine Hub will open to the public from 16 to 21 April, from 9.00 to 18.00, inside BAM – Biblioteca degli Alberi Milan.
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