OPPO Italia chooses an exceptional testimonial for the new Reno6 Series campaign. This is Elodie, in all her glory in the brand’s new spot.
Testimonial praise for OPPO Reno 6 Series
The campaign is called Every emotion deserves a portrait, and is the new commercial of OPPO Italy for the range Reno6 Series. The protagonist, in addition to smartphones, is Elodie, who recently released her new single Vertigo. To be honest, the song is the true soundtrack of the countryside, with its ballad atmospheres and the enchanting voice of the thirty-one year old Roman.
The concept of the campaign is the ability, thanks to the power of technology, to capture emotions interpreted by the artist. The storytelling is perfectly in line with the characteristics of the Reno6 series, capable of capture, in the portrait, the most important moments of life without them being forgotten.
that’s how Isabella Lazzini, Chief Marketing Officer OPPO Italy, motivated the choice of Elodie as testimonial:
“Elodie fits perfectly with the mood of the new Reno6 Series: young, urban, expressive and trendy. An artist with a thousand faces and facets who was chosen by OPPO Italy for her ability to communicate and get in touch with people. Thanks to the photographic lens of the Reno6 Series range, we were able to crystallize all the emotions and expressiveness of our testimonial in a portrait “
Even the artist, regarding the OPPO devices, wanted to have his say:
“Capturing an emotion with an image means capturing a special memory and always having it available. With the new Reno6 Series it is easy for everyone to give voice to their creativity, to freeze time and space in a photo, to make a portrait an original story. ”
Elodie’s face will be the protagonist of the campaign with a TV planning with passages on RAI, Mediaset and Amazon networks within the matches of Champions League for a duration of three weeks. L’OOH will start in the next few weeks in the main Italian cities and with various formats including maxi-billboard and DOOH. Finally, the campaign will also be online on social media and digital with videos in 15 “and 30” formats.
Elodie in the new OPPO campaign dedicated to Reno6 Series
The spot sees the participation and professionalism of numerous operators. In addition to the direction of Attilio Cusani and the art of Sofia Marolda, we find the make-up of Mr Daniel. Valentina Cannatelli (copy), Chiara De Rigo (account), Ramona Tabita (stylist) and Andrea Soriga (hairstylist) also worked. All coordinated by the production house Borotalco, with the signature signed by the agency Sun-TIMES, while media planning and the care of Mindshare.