According to the latest report from Canalys Apple is still the leading brand in the smartphone market. A result that is certainly not trivial, given the difficult moment that characterized the sector towards the end of 2022, with a 17% contraction in global shipment volume compared to 2021.
Despite this, iPhone has managed to keep up with its major competitors, gaining a 2% advantage on an annual basis. Apple therefore boasts of one 25% market sharechased by Samsung with 20%.
Slightly behind we find Xiaomi, which maintains its third place on the podium despite the sharp drop to 11% in the fourth quarter. A collapse also due to the general crisis that hit the sector, especially in India. They close the Top5 OPPO e vivowith market shares of 10% and 8% respectively.
The smartphone market in 2023: will Apple be able to keep the lead?
According to Canalys, the market should finally stabilize in 2023, although there will be critical issues and difficult conditions.
“Suppliers will approach 2023 cautiously, prioritizing profitability and protecting market share,” he said Le Xuan Chiew, analista di Canalys Research. “Suppliers are cutting costs to adapt to the new market reality. Building strong partnerships with the channel will be important to protect market share as the current challenging conditions, both for partners and the suppliers themselves, can lead to tiring negotiations.” According to Chiew inflation pressure will gradually ease, but the effects of interest rate hikes and economic slowdowns will limit market potential.
The strong demand for iPhone 14 Pro e iPhone 14 Pro Maxcoupled with supply chain disruptions has led some analysts to be less optimistic in their forecasts. However, according to a January 16 report, Apple has finally matched demand with supply.
Appleinsider reports that in the US iPhone 14 average delivery times have dropped to around four days on all four models of the smartphone. Suffice it to say that in the last quarter delivery times were around a month. Currently all four models are readily available in US Apple Stores. In Europe and China instead, delivery times are reduced to just three days from the moment of the order. Also in this case there are no problems with the availability of the iPhone 14 in stores.