According to the latest data on the subject of piracy audiovisual in Italy processed by Ipsos company on behalf of the Federation for the Protection of Audiovisual and Multimedia Content (FAPAV), this phenomenon decreased exponentially after the period of primo lockdown. These data prove that the increase of this phenomenon during the first lockdown represented an exception in all respects and that the affection for audiovisual media of Italians is growing.
FAPAV: piracy in Italy is on the decline
Despite the fact that audiovisual piracy remains one thorn in the side of the audiovisual content industry, with inevitable consequences for the economic and employment system of our country and, especially at a time like the current one, the data shared by Ipsos and FAPAV are encouraging.
The company has indeed registered a sharp decline in high offenses over the past 12 months, from 69 million in an average two-month period in 2019 to 57 million in the same time window in 2020. Also the incidence of piracy in our country has dropped, going from 40% during the lockdown period March / April 2020 to 38%.
Furthermore, hackers now seem to pay less attention to films and series / fiction (25% and 20%, with a reduction, respectively, of 6 and 3 percentage points compared to 2019) compared to a growth of interest in the illicit use of live sporting events (14% versus 10% in 2019).
The number of people who have used them at least once is also growing Illicit IPTV (21% in the last 12 months vs 19% during the first lockdown): these are almost 11 million Italians, but only 37% are fully aware of committing a crime.
The affection of the Italian population towards audiovisual contents remains high: during the lockdown 52% of Italians spent more time of their day enjoying films, series / fiction, TV programs and live sports, a trend that was also confirmed subsequently (38%). Finally, 39% of respondents said they want to return to cinemas as soon as possible.
Data therefore that bodes well for the future of legal audio visual, given that 30% of respondents said they had signed up for a new subscription to legal streaming platforms in the last twelve months.