After the beautiful iPhones (PRODUCT)RED and other important collaborations, the non-profit association co-founded by Bono Vox, the leader of U2, also arrives on FIAT 500. In fact, the family is born FIAT (500)RED, a new red-tinted display e available for the whole 500 family, from the electric Cinquino up to the large 500L and X. What distinguishes them besides the color? And what is (RED)? Let’s find out together!
PRODUCT (RED), Bono’s association against AIDS, tuberculosis, malaria and… Covid
Before talking to you about today’s protagonist, it is necessary to spend a few words on the beautiful project of PRODUCT(RED), which collaborated with FIAT for the realization of these very red 500. The Product Red, known with the PRODUCT (RED) or simply (RED) logo, is anon-profit association founded in 2006 by the American activist Bobby Shriver and the Irish singer of U2, Bono Vox. Since its inception, Product Red has aimed to collaborate with very important world brands in an innovative way.
PRODUCT (RED) branded products are in fact no more expensive than the normal ones produced by companies, they are just… redder. In fact, there are no increases in the cost of products, offered at the same price as the non-branded equivalent (RED). In fact, the association focuses on the know-how and skills of the companies it collaborates with, taking from these a fixed percentage from then on donate to other charities. After collaborations with Apple, which for several years has the PRODUCT (RED) in the color range of its iPhone, with Converse, Starbucks, Aprilia and other large companies, RED launches into the car world with FIAT.
It is therefore a intermediary capable of making attractive products valid, and with its unique aesthetic it manages to convey a message and ad helping associations for the treatment of unfortunately widespread diseases. PRODUCT (RED) is in fact very active in fight against AIDS, tuberculosis and malaria.
Bono, co-founder of (RED): “The perfect collaboration with FIAT to erase Covid from the face of the earth
In recent months, then, the association has been committed to the fight against Covid. “It is really hard to see how the” virus “of injustice, which has always characterized the AIDS pandemic, still persists during Covid.”, Bono Vox told the presentation of FIAT (500) RED. The famous U2 singer wants to emphasize the unequal treatment against Covid in the various areas of the world.
“Less than 5% of the population in Africa is fully vaccinated, while vaccines proliferate in Europe and America. We need to do more, and fast, to support the hundreds of millions of people who still do not have access to vaccines, treatments or do not have enough protective equipment. “
For Bono, the collaboration with FIAT is important not only for the worldwide fame of the legendary 500, but also for having found an ally in the fight against Covid, and not only. “One of the most iconic automotive companies in the world wants to support us in wipe COVID-19 from the face of the earth. Besides, with the New (500) RED it won’t even need fuel to do it. Fiat wants to be as eco-sustainable as possible by joining (RED). And this is one reason to feel closer to the top.“, Concludes the U2 frontman.
FIAT (500) RED, the Cinquino is tinged with red and born on the Pista 500
So what is hiding under this message of hope? A beautiful 500, all red and personalized. At the presentation of the FIAT (500) RED, which took place on the roof of the Lingotto in the new setting of the Pista 500, FIAT CEO Olivier Francois, the Chairman of Stellantis John Elkann and Bono Vox, founder of (RED), removed the (red , of course) to the new special version of 500.
In addition to the new name and the characteristic logo on the rear, with a new graphic rendering (500) RED, the small electric car from FIAT is colored red, and not just outside. Obviously, the body is equipped with an exclusive verniciatura Red by (RED), a very bright red that stands out. The 500 front and rear FIAT logos, plus the 500 logo on the steering wheel, are also tinged with red.
If you would like to go unnoticed, however, gray, black and white colors are also available, with the red details on the logos and moldings unchanged. Mechanically, FIAT (500) RED will be available with yours two engines. You can choose the entry version with 95 HP and 23 kWh battery, or the classic version with 118 HP and 42 kWh battery. The bodies, on the other hand, will be only two: sedan and convertible with black hood, no 3 + 1 in Red.
Inside, FIAT (500) Red finds the red central band on the dashboard, but not only. Together with the combination of black or red seats with details and 500 (RED) logo in red (or black for the red seats), you can choose a very special combination. FIAT and (RED) in fact have thought of a provocative message, conveyed by the only driver’s seat made in red. In this way, the 500 (RED) wants to give a message: “You lead the change and research “. In combination with the red driver’s seat, the other three seats are upholstered in black fabric with red details, and even the accelerator pedal is made of red anodized aluminum. If you like red, this FIAT (500) RED will drive you crazy!
Not only the electric: FIAT (500) RED will be available on the whole family, from the classic thermal 500 to the large X and L.
Although the presentation showed off the only electric FIAT 500 in the (RED) version, the Turin-based company has chosen to make the entire 500 range in red. From electric to small 500 thermal passing through the big ones 500L e X, all become vehicles (in all senses) of the (RED) message. Going in order, the little one (500)RED it will be version based Sweet life, from which it takes directly the setting up and equipment. Available in Passion Red or in gray, white or black, inside there is red stitching and a 7 ″ infotainment screen. On the outside, to conclude, there are details and mirror caps, of course, in red. Only one engine will be available, the 1.0 three cylinder FireFly mild Hybrid with 70 CV.
The FIAT (500X)RED instead it will be available with all engines in the range, two gasoline of the family Firefly (1.0 turbo 3 cylinders with 120 HP or 1.3 turbo 4 cylinders with 150 HP) e due diesel MultiJet (1.3 from 95 HP and 1.6 from 130 HP). Like the other 500, together with the logos, caps and details in red, it will also be available in red, gray, white or black. The interiors are dark with stitching and red tail on the seats, and here too there is no lack of 7-inch infotainment with Apple CarPlay and Android Auto. Like all cars of the (500) RED family, the central plastic insert in the dashboard is in red by (RED), to give an extra touch of color to the passenger compartment.
Finally, the minivan will also be available in (RED) version 500L. Equipped, as for some years now, with simplified equipment, it will be available like the other components of the 500 family in red, black, white or gray, with the option of a black contrast roof. The (RED) logos on the front pillars will not be missing, while the engines will be a petrol, the 95HP 1.4 Fire, and a turbo diesel, the 95HP 1.3 MultiJet.
When will the very red FIAT (500) RED be available? And there is also a brand new scooter, the 500 Iride
Now that you know everything about the entire (500) RED range, you will surely be curious to know the price. At the time of the presentation an official price list was not disclosed, but going through the FIAT configurator, the New (500) RED Electric starts from a price list of 28,800 euros, while the small (500) RED from 19,150 euros. In addition, included in the price there will also be a brand new scooter fits into the trunk of the whole family 500, the 500 Iride. So called because it incorporates with its single headlight the shape of the typical optical group of 500, Iride is a scooter capable of traveling up to 30 km and a maximum speed of 25 km / h. The recharge? Fast, in just 4.5 hours from home, for the perfect companion of your 500 in the last mile in town.
Collaboration with (RED) allows one more time to perfectly understand the new character of FIAT. No longer just a car manufacturer, but a company that feels its role as an example to bring the public’s attention to certain topics.
In addition to the mere aesthetic taste, which personally makes me appreciate the (500) RED family very much, it really is FIAT’s commitment to a battle against injustices is commendable, and to allow a better life for those less fortunate. And you? What do you think of this surprising collaboration between FIAT and (RED)? Do you like the unreleased (500) RED? Let us know below in the comments: I’ll be waiting for you!