Ford is the foreign brand most loved by Italian consumers in the 1st quarter of 2022. A news that is reflected in the over 24,000 registered cars, which represented a market share of 7.0%. The protagonists of this result, once again, were the spearheads of the offer of Ford electrified SUVs and crossovers: Puma and Kuga.
Ford is the foreign brand most loved by Italian consumers. Chapter 1: Puma
In fact, in the first three months of the year, Puma it was the most popular compact crossover in Italy, with over 9,300 units delivered, of which 93% with EcoBoost Hybrid engine, confirming its leadership in one of the most important segments of the market.
Charming, dynamic and sporty, Puma symbolizes the evolution of Ford’s human-centric philosophy, created to combine an accentuated and immediately recognizable design with practical and functional space solutions. The compact crossover of the Blue Oval is much loved by Italian consumers both for the qualities and advantages of the EcoBoost Hybrid engine; of which, however, starting from 2024, the all-electric version will be introduced, with production in Europe.
Ford is the foreign brand most loved by Italian consumers. Chapter 2: Kuga
But that’s not all, because Ford’s success in the quarter was also achieved thanks to the results achieved by Plaguethe most electrified Ford ever, turned out to be the average SUV most purchased by Italian families. More than one in three Kuga has been chosen in the hybrid engine (Mild, Plug-In e Full Hybrid), a fact that confirms the propensity of customers to drive more responsibly and environmentally. In particular, the Kuga Plug-In Hybrid, which in 2021 was the best-selling plug-in in Europe, offers the driving range and freedom of a traditional combustion engine, combined with the efficiency of an electric powertrain.
Ford is the foreign brand most loved by Italian consumers. Chapter 3: Mustang Mach-E
Also for Mustang Mach-Ethe first Full Electric SUV of the Blue Oval, the first quarter of the year closed with an excellent result, doubling its share in the 100% electric car segment compared to the end of 2021 and confirming the great potential of the car, which represents the perfect synthesis between design, comfort and connectivity of the future electric mobility of the Blue Oval.
Success also confirmed in the market of commercial vehicleswith Ford leading importers, with a share of 14,4% and more than 5.700 registered units.
The absolute protagonist of this result was, once again, the Transit Customundisputed leader of the segment of 1 tonwith a segment share of 37,6% and with a number of units delivered in the quarter equal to three times the number of its closest competitor.
Once again the most significant result of the Transit family concerns the choice of engines: 1 Transit su 3 it is sold with a hybrid engine, be it Mild or Plug-In Hybrid, confirming the validity of Ford’s intuition in foreseeing the need for a gradual approach to electrification in the world of commercial vehicles, and then introducing the Full Electric versions. In fact, by 2030 at least two thirds of commercial vehicle sales will consist of electrified models.
Ford is the foreign brand most loved by Italian consumers. Chapter 3: Ranger
Finally, the Ranger continues to dominate the pick-up segmentclosing the first quarter with a share in the 34%.
The results achieved are perfectly in line with Ford’s strategy of adopting an all-in approach to electrification. The Blue Oval recently announced an acceleration of the Ford + plan with the introduction, in Europe, of 7 new electric vehicles, in addition to the Mustang Mach-E and the E-Transit: 3 cars and 4 commercial vehicles.
The goal is to sell more than 600,000 electric vehicles in the Old Continent by 2026, helping to reach the production target ofmore than 2 million electric vehicles per year, globally, and to achieve an EBIT of 10%, both by 2026.