The French media recently toured theApple Park, the iPhone maker’s Cupertino headquarters, which served as the backdrop for the conversations with members of the Apple team. Here are all the details.
French media tour Apple Park
The tour in french language of Apple Park by TF1 offered a rare chance for French media members to visit the venue, despite the COVID-19 pandemic. While the tour didn’t provide a glimpse into the $ 5 billion campus people would want to visit, the video did give French users a overview of the current situation from Apple.
The reporters and the crew were present constantly accompanied during the visit, as is Apple’s customary culture of secrecy. Some areas and doors have in fact remained shrouded in mystery.
During the visit, the crew spoke with the SVP of Worldwide Marketing, Greg Joswiak. The latter described the offices as Steve Jobs’ attempt to “create the office building of the future. He wanted a place where people would come out of the office, where they meet by chance, collaborate and exchange ideas “.
Lisa Jackson, VP of Environment, Politics and Social Initiatives, also spoke with troupe about the Apple’s recycling robot. “This is what our customers expect,” he said, “And for us, this means being more attentive to the materials we use, reusing some of them and innovating to take this recycling into account in the design of our products”
Continuing the company’s overview, the media also spoke to Dr. Sumbul Desai, responsible for health, onApple Watch and on initiatives related to health. “Our goal is to provide useful data to users and their doctors as well. We don’t want to replace this doctor-patient relationship, we want to improve it, ”Desai said.
The report also mentions the use of renewable energy with solar panels on the roof. This confirms Apple’s goal to achieve an ecological footprint of 100% carbon in all its business by 2030.
The video isn’t the most in-depth report on Apple’s offices. However, it turns out to be an important step forward. It means Apple is ready to invite visitors to its officesrather than limited to remote interviews. If you are curious, you can watch the video in French directly on the official site.