The world of engines is recovering, also with regard to used cars, and the data relating to research on cars testify to this. After a growing 2021, the first two months of 2022 gave another important signal: a continuity of growth for searches, but above all an increase in leads and availability in stock. This is what emerges from the data of Subito, a reference platform for selling and buying in Italy with 13 million unique monthly users, which analyzed the data of Subito Motori photographing the behavior of users with respect to used items.
“After a 2021 characterized by a sharp reduction in the supply of both new and used vehicles,
we are finally seeing signs of recovery also from this point of view ” Andrea said
Volonté, Immediate Sales Director. “While the interest of users has always held in these two years,
reaching one million users per day from September 2021, a historic record for Subito
which has grown + 10% year over year, we have finally noticed the increase in the intention of
purchase: the leads per ad, in fact, increased from 10% to 30% depending on the model of
car. Furthermore, by comparing the data of the stock of cars published on our platform, it emerges
that between January and February that of professionals rose by 5% and that of individuals
by 11%, all in a fairly uniform way from a geographic, brand and segment point of view
price.”
These are the data collected by 753 million searches made in 2021 in the Auto category.
TOP 10 MODELS: Volkswagen Golf confirms the first position, Panda and 500 timeless passions of Italians
The podium of the most searched car ranking remains unchanged from the previous year and sees Volkswagen Golf in first position. The famous sedan of the German car manufacturer has become an icon over time thanks to the cleanliness of its timeless lines and the ability to evolve without
betray its gritty essence and character. Following, Fiat Panda and Fiat 500, expressions of the world-famous Made in Italy automotive design. Versatile and transformative the “Pandino”, as it is affectionately called by admirers; stylish and design the city car that winks at the history of the automobile for everyone with a design that has made the world fall in love.
TOP 10 BRANDS: Germans immovable from the podium
BMW, Mercedes and AUDI: the German premium brands are once again the ones preferred by Italians. In this case, the second hand is the ideal answer also because it makes the most coveted models of the three car manufacturers accessible. In fourth place, further confirmation for MINI, another premium brand, while FIAT advances by as many as 2 positions and reaches 5th place, making exchange with JEEP which drops one position. Porsche loses one position stopping in 7th place, while Ford gains one compared to 2020. A descent for the Abarth brand in 9th place and a confirmation, however, for the Japanese Toyota in 10th.
THE 5 MOST WANTED WORDS: 4 × 4 is strong
Among the most searched generic words of 2021 in the Car category, the passion of Italians for 4 × 4 all-wheel drive is confirmed in first place, which has always given great emotions, whether it is
sports cars chosen for passion or basic models where all-wheel drive is a necessity.
Second place was also confirmed for cars for novice drivers, capable of specifically meeting the requirements for those who are preparing to drive their first car. We find LPG in third place, still today the most widespread among the alternatives to fuel to reduce consumption costs.
VINTAGE CARS: the passion remains, the models change
Here is the ranking with a real excitement compared to the previous year. The passion for vintage cars never ends and true admirers, collectors or simple dreamers rely on Subito Motori as a reference point to find the best bargains or the model they have been looking for for a long time.
In 2021 there are, in fact, great changes in the top 10 where the FIAT 124 stands out gaining 3 positions, the beloved family sedan that from 1966 to 1974 was the car that accompanied Italian families during the economic boom. Scrolling through the ranking we find two other treasures of Italian automotive history: in second place the FIAT 500 (the historical model of course) followed in third place by the Alfetta, the sports sedan produced between 1972 and 1984, star of many crime films, which earns two positions undermining the Beetle that we find in fourth place. Continuing in the standings they recover one position compared to 2020 and are positioned in the top 10: Alfa Romeo Duetto in 5th, Fiat Topolino in 6th and Lancia Beta in 7th place. Among the new features is the Alfa Giulietta which enters the standings with three positions more than last year, a car that has made Italians fall in love with since 1955. The Mini and the Lancia Flavia are stable in 9th and 10th places.
YOUNG TIMER: recent past passion
Immediately it is also confirmed as a reference platform for the Youngtimer sector, the place where these cars find the largest market. Classic models that have made recent history, especially sought by young people of a few years ago. We are talking about Lancia Delta, Fiat Uno Turbo and Renault 5 GT Turbo which remain stable on the podium of the standings. Legendary cars that dominated the dreams of boys of the 90s, and that for some of them were also the first real car. Ranking unchanged also in the subsequent positions with the Alfa 75 and A112 Abarth always in 4th and 5th position respectively. The Peugeot 205 rises to 6th place, ousting the Fiat Barchetta in 7th place. No movement at the bottom of the table where the two Fords, Escort and Sierra Cosworth remain stable in 8th and 10th place, while in 9th we find the Clio Williams.