To accompany the daily movements of Italians during the holiday period there will be the Fujifilm instax Christmas campaign. The company has, in fact, set up a promotional campaign that involves underground stations, railway stations, large and small towns, and other means of public transport. Fujifilm’s Christmas campaign will feature nationwide coverage and target spread the instax brand and increase awareness. In support of the campaign there is also a new official video.
The Fujifilm instax campaign is underway
Fujifilm has invested in the digital video billboard facilities of 125 minor railway stations with a coverage of a large part of the national territory. Also involved in the campaign are the subway stations, 80 in all, of the cities of Milan, Rome, Genoa and Brescia. It should be noted that coverage of the Tram Sirietto by ilano which runs along the 4 longest and most central lines of the Milanese city.
The proposed graphic solutions aim to exploit, in a creative way, the spaces of the media to better communicate the message. The goal of the campaign is to promote the instax flagship brand and models. To support the initiative there is also an official video dedicated to Fujifilm’s instax that we attach below.
The official video
Here is the official video of Fujifilm’s winter campaign. The video was made by the McCann New York agency with the collaboration of the director Gia Coppola.