Marketing Automation: in cosa consiste e perché è importante

Gearbox: Would Embracer Group already want to sell the software house?

Gearbox, the Borderlands and Brothers in Arms studio owned by Embracer Group would be up for sale again according to some recent rumors

Gearbox Entertainment it could be for sale again: the rumor has emerged that the owner Embracer Group is looking for potential buyers for the company behind the Borderlands and Brothers in Arms franchises. Speaking to Reuters, three sources “familiar with the matter” said Embracer recently gauged interest from potential buyers. The amount at which Embracer would try to sell Gearbox remains a mystery, but to put it into context, the software house it was originally purchased for $1.3 billion in February 2021. Let’s see all the details about it in the next lines of this article.

Gearbox: Embracer Group has already evaluated some offers

Gearbox: Would Embracer Group already want to sell the software house?

Se Embracer Group will decide to sell Gearbox, the cost to the studio will likely only be affordable for other large game publishers. “Gearbox marketing material is already available to potential buyers, which mainly consist of international video game publisher groups,” two of the sources said,” according to the Reuters report, which adds that two of the sources mentioned that the deal it’s still in a very nebulous state right now. The prices of shares of Embracer they rose following the news, surging 5%, before settling around a 2.1% increase over the course of the trading day. Embracer Group recently went through a period full of layoffs, closures of divisions and cancellations of titles with a view to restructuring and increasing revenues. The restructuring process it began shortly after an undisclosed $2 billion deal for the company collapsed in May; Saints Row developer Volition and Hitman Go Onama studio have since been shut down.

We will keep you updated on all future developments in this regard. In the meantime, stay tuned to you know for all the news and curiosities from the world of gaming and beyond. Lastly, for the video game download codes at discounted priceswe invite you to take a look at the store Instant Gaming.

Stefania Romagnoli is a dedicated writer who delves into the world of video game news. With a profound passion for gaming, Stefania keeps readers informed and up-to-date on the latest developments, announcements, and trends within the gaming industry.