Getty Images is a leading creator of visual content worldwide, and Riot Games, developer and distributor of League of Legends and VALORANT, have announced the renewal of a multi-year agreement that expands Getty Images’ role in the distribution of photography for further events. global esports, including VALORANT Esports and Wild Rift Esports competitions.
The extension of the agreement will include: coverage of major esports events, including League of Legends World Championship, VALORANT Championsis the first ever Wild Rift Global Icons.
Getty Images will also produce and distributeexclusive photographic content of the VALORANT Champions Tour (VCT) Game Changers Program. This recently established initiative runs alongside the main Champions Tour and aims to promote an inclusive environment for women and people with historically marginalized gender identities. The first global LAN event to elect the first Game Changers World Champion will take place later in the year.
The companies began their partnership in 2020, at which time Riot Games named Getty Images as Official Photo Image Distribution Partner for League of Legends Global Esports events, including World Championship, Mid-Season Invitational and All-Star Event. Since then, the collaboration has brought the most beautiful images of major tournaments and behind-the-scenes moments to millions of fans around the world.
“As our esports lineup continues to grow, we need a partner who supports our vision by delivering premium content to our fans around the world,” ha dichiarato John Needham, Riot Games President of Esports. “Getty Images is unrivaled in its industry experience and we are confident that our continued partnership will result in high quality content for our communities.”
“This expanded partnership is the result of a successful collaboration over the past two years that goes hand in hand with increasing demand for esports content,” said Carmin Romanelli, Getty Images Global Vice President of Sports Business Development. “As the popularity of esports continues to grow globally, Getty Images is not only able to support the creation, distribution and management of photo and video content, but brings a wealth of skills and resources to foster diverse representation to the ‘interior of the esports space “.