Google is working on a new AI-powered search engine

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Google is working on a new AI-powered search engine to oppose Microsoft e OpenAI. The goal is to offer a personalized experience and the ability to predict the requests made by users. But in the meantime, the Mountain View company is also working on other artificial intelligence features to be integrated into the current search engine.

Google is working on a new AI-powered search engine

The New York Times reports that the company is looking to create a search service that can predict what you want to ask and offer “a much more personalized experience“. The project is still in its infancydoes not have “a definite deadline”. Meanwhile, Google is also adding new AI features to its current search engine under the code name “Magi”.

Non solo chatbot

Among the innovations that Google would be testing there is a chatbot that can solve programming problems and write pieces of code. A feature that is also becoming increasingly important in the use of ChatGPT and similar, with several companies that are focusing on this feature to accelerate software development.

The company would also be testing a feature that would allow csearch for music through a chat with a chatbot. Although it is not clear how this mechanism will eventually be implemented. More than 160 employees are involved in the restructuring of the Google search engine, the heart of the company, according to the Times.

Google is also experimenting with other features such as “Searchalong“, which would allow you to ask for information related to the web page you are visiting. Something we’ve also already seen on Microsoft’s Bing – although it seems that Google is aiming for an even more complete interaction. For example, if the bot recognizes that you are looking for an overnight stay for a weekend, the chatbot what to do and see nearby.

Other features under development are “GIFI” and “Tivoli Tutor”, which would allow generate images with Google Image Search e learn a new language with a chatbot. These features are not entirely new, as Google has already shown them in the past or they exist on other platforms such as Duolingo. But introducing all of them into the Google search engine, still the most used by far today, could make all the difference. Google should announce Magi next month during its Google I/O event, then roll out more features in the fall.

Continuous innovation

Engadget reports the words of an American spokesman for Google who says: “We have been bringing artificial intelligence to Google Search for years, not only to significantly improve the quality of our results, but also to introduce completely new search methods, such as Lens and the multiple search. We have done so in a responsible and helpful manner which upholds the high standard we have set for providing quality information. Not all brainstorming or product ideas lead to a launch, but as we’ve said before, we’re excited to bring new AI-powered capabilities to Search and will share more details soon.”

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But while it’s true that Google has long invested in AI research for its search engine, the company feels the need to step up the pace. Especially after reports about Samsung, which it told the company last month it was considering the idea of ​​making Bing the default search on its devices. The statement reportedly sent Google into a “panic”. The company’s research agreement with Samsung it’s worth about $3 billion a year. This year, even his lucrative deal of search with Applesubject to frequent antitrust checks, is undergoing renewal.

Google risks losing two fundamental orders. But also to stay out of the mobile search market: Apple and Samsung together hold more than half of the global smartphone market, an even higher percentage in the USA and Europe. This double effort on the current and tomorrow’s search engine is not surprising: it affects the very future of Google, which could depend on the implementation of AI.