Google announced this morning that American users can now access searches using artificial intelligence (AI). The system in question is called Google Search Generative Experience (SGE), whose waitlist has been officially opened. This means that although it is open to all American users, a waiting list must be respected.
Google SGE was first unveiled at Google I/O 2023 in early May, and is about integrating generative AI into the traditional search interface.
Artificial intelligence searches: Google vs Bing
If you have tried Bing Chat, the AI chatbot from Microsoft, you will find some similarities, but also some differences. At the moment we don’t have access to Google SGE from Italy, but Endgadget which has tried and reviewed the technology comes to our rescue, providing us with some useful information. So here it is the main differences between Bing’s AI search and Google’s:
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- Bing Chat features a conversational chat screen, while SGE leverages a search bar much like the classic Google one.
- SGE displays AI search results at the top between sponsored and traditional search results
- Google’s AI presents a button that displays some information (such as the sources of the search performed and the relative links)
- SGE, under each result, presents a box that allows you to request more specific information from the AI.
Add to Sheets, on the other hand, allows you to transfer search results directly into the Google Sheets spreadsheet application.