Categories: Tech

Google will accept third party advertising platforms on YouTube

youtube no vax

As European regulators move to limit Big Tech’s overwhelming power, Google is thinking of accepting third party advertising platforms on the YouTube App. The reason? The tech giant is trying to tackle an antitrust investigation without incurring a fine. At least according to a Reuters report. But what will all this really entail?

YouTube: Google opens to third-party ad platforms

Once again Google is once again at the center of the European Union’s Antitrust crosshairs. The parent company Alphabet, in fact, is under investigation to see if it has taken an unfair advantage in digital advertising by limiting access to third-party advertising platforms to user data. The EU states that Google’s request for advertisers to use Ad Manager e Display & Video 360the company’s ad exchange platform, has limited the rivals in the ads offered on YouTube. Gooogle, in response, said: “We have engaged constructively with the European Commission. We have nothing else to share at this stage “.

“As with the Privacy Sandbox initiative, we are committed to working with regulators and the industry at large to achieve the best possible results,” said the spokesperson. Allie Bodack. In short, Google is trying to do everything to avoid having to pay a hefty fine, which could correspond to approximately 10% of its global turnover. We are talking about tens of billions of dollars. A sum that would put even a company like Alphabet in crisis. Hence Google’s decision to open YouTube also to “rival” advertising platforms. But will it be enough to convince the Antitrust?

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