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Grand Theft Auto 6: Strauss Zelnick, “never claim victory too soon” over expectations

“We tend not to set expectations for future releases,” says Take-Two’s Strauss Zelnick on Grand Theft Auto 6 ahead of the reveal

The wait for the long-awaited reveal of Grand Theft Auto 6 there is a lot, and there is a lot of nervousness about the delicate issue of dubbers’ rights, but one thing is certain: Strauss Zelnick of Take-Two prefers that we proceed with tread softly on expectations. With a release date set for 2025 by rumors, there is no shortage of hype but it is the publisher’s CEO who wants rein in speculation. “We tend to never set expectations specifically for future releases,” Zelnick says. “Our job is to be the most creative, most innovative and most efficient entertainment company in the world.” And how can we blame him, we would add.

Strauss Zelnick speaks: proportionate expectations for Grand Theft Auto 6 (i.e. still high)

“All of our creative teams working on our labels,” continues Zelnick, “try to strive for perfection. And the result is that we have 11 franchises with over five million units per title, with the largest and most diverse collection of intellectual properties across console and mobile in the entertainment business.” And this is precisely why Take-Two doesn’t want to “claim victory” too soon. “Becoming the second largest electronic entertainment company in the world is the result of our strategy and the extraordinary efforts of our teams. So let’s avoid claiming victory before we get there – but we are very optimistic about the company’s lineup.” And let’s wait and see too, since it’s not long now.

Now it’s up to you to tell us your opinion: what do you expect from the sixth chapter? And if Take-Two is in second place, who’s in first?! Let us know below, and as always don’t forget to stay on techgameworld.com for all the most important news for gamers and beyond. For your purely gaming needs, you can instead find the best discounts in digital format on Instant Gaming.

Stefania Romagnoli is a dedicated writer who delves into the world of video game news. With a profound passion for gaming, Stefania keeps readers informed and up-to-date on the latest developments, announcements, and trends within the gaming industry.