The Munich International Motor Show (IAA) was the perfect stage for BYD, the rapidly growing Chinese automotive company, which entered the European market with a wide range of electric vehicles and a surprising preview of its luxury sub-brand, Denza.
BYD captured the attention at the Munich Auto Show by showcasing six latest-generation electric vehicles. These include the WORLD OF H, an E-segment sedan; there BID Tongs, an E-segment SUV; and the Atto 3 WORLDa C-segment SUV. These models made their debut at the Paris Motor Show in 2022 and represented the first step of BYD In the European market of cars.
Furthermore, BYD announced the arrival of Dolphin WORLDa C-segment hatchback, and della Seal WORLDan elegant and sporty D-segment sedan, both planned for autumn 2023. The lineup is completed by the spacious BYD Seal Ua D-segment SUV, expected by the end of 2023. This expansion of the EV product range of BYD demonstrates the company’s commitment to providing cutting-edge, eco-friendly options for European consumers.
Denza D9: The High-End Sub-Brand Preview
Another significant moment at the IAA in Munich was the European premiere of the BYD’s high-end sub-brand, Denza. Denza it is the fruit of one joint venture between BYD and Mercedes-Benzand the vehicle Denza D9 was unveiled to the European public. This sub-brand focuses on premium and innovative vehicles, offering a luxury alternative in the broad portfolio of BYD.
A commitment to green innovation from BYD
Michael Shugeneral manager and chief executive officer of THE WORLD of Europe and of International Cooperation Divisionstressed the commitment of BYD in introducing innovative and cutting-edge green cars to the European market.
Commented: “The IAA in Munich offers the perfect platform to showcase our latest models. We are committed to offering wide choices within our product range, equipped with our most up-to-date revolutionary technologies, to meet the diverse needs of consumers”.
In conclusion, BYD made an impressive entrance at the IAA in Munich, unveiling six electric vehicles and giving a preview of its luxury sub-brand Denza. With this significant step forward, BYD is demonstrating its commitment to green innovation and growth in the European market of the electric car.
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