Also TikTok is tinged with rainbow colors for celebrate its LGBTQIA + community on the occasion of Pride Month 2022. The app will promote a series of initiatives aimed at underlining the platform’s commitment to creating a positive and inclusive social space. A virtual place where everyone can express themselves and tell their life stories freely. The partnership with Milan Pride, which will bring the hugely popular social media into the parade scheduled for July 2. A celebration on the streets that will bring all the colors of Pride to the virtual platform as well.

TikTok and its community will parade with an electric bus that will proudly represent the many creators and distinctive values ​​that animate the platform. The artists and creators present will have the opportunity to raise awareness on causes of importance to the community and express their talent by entertaining people in the streets of the city. To animate the parade many creators and the entertainment of the community with the duo of DJs and electro / indie multi-instrumentalists @gioliandassia and the DJ and producer @rossellaessence.

TikTok launches hashtags to celebrate Pride Month

In addition to the event on 2 July, for the whole month TikTok launches a series of hashtags that will be used to collect the creative contents of the entire community. In particular we point out #SonoQueer e #ComingOut. The latter, which already has over 4.2 billion views, will contain all the stories, sensations and testimonies of users and their life experience. Moments of pure and inspirational sharing for the entire community.

Other initiatives in the app are:

• TikTok Live: moments of discussion, like the one planned with Francesco (@mehths), Carlo and Christian (@papaperscelta), on issues related to the rights of the community in Italy, one’s personal experience, what it means to be Trans today.
• Entertainment con M¥SS KETA (@therealmyssketa) e Stephanie Glitter (@stephanieglitter)
• Playlist a tema: available on the platform and curated by numerous artists such as Michele Bravi, BigMama, MyDrama, Lil Jolie and many others.