Hisense, a global leader in the household appliances and consumer electronics sector, recently celebrated the third year of its partnership with the French football club Paris Saint-Germain (PSG), launching the new campaign “Beyond your Expectations”, to promote its products and to underline the commitment to young talents with the Paris Saint-Germain Endowment Fund.
Among the protagonists of the campaign we find the latest ULED TVs, Laser TVs and smart refrigerators from Hisense and some players from the Parisian club, namely Marco Verratti, Nuno Mendes, Fabio Ruiz and captain Lionel Messi.
Hisense e PSG insieme per Beyond your Expectations
With “Beyond your Expectations” we intend to underline how Hisense products and technology on the one hand and the French football team on the other are able to constantly push your limitsgoing far beyond expectations.
In the campaign’s TV spot, Marco Verratti, Fabian Ruiz and Nuno Mendes are seen being carried to the sideline after witnessing the skills of young footballers playing a game across the sport-mode technology of their Hisense TVs.
As the match heats up, Lionel Messi steps in to save the match, allowing Paris Saint-Germain’s young players and stars to live an unimaginable experience, capable of exceeding their expectations.
Over the course of this three-year partnership, Hisense and PSG have carried out many projects together, come on new LED displays positioned around the Parc des Princes until charitable initiatives such as the donation of smart equipment to enhance the digital training experiences of teenagers in need through the Paris Saint-Germain Endowment Fund.
Furthermore, the new “Beyond your Expectations” project will see the creation of a TV commercial available in some European countries and a specially created ad hoc social media campaign.
The video of the commercial is available at the following link.