Hisense announces an important leadership position in Italy by conferring the position of CEO to Gianluca Di Pietro, the first Western manager of the Chinese multinational to take a position of this level in the European market, replacing the figure of Liu Tao.
Gianluca Di Pietro is the new Hisense CEO
Joined Hisense Italia in July 2011, in the role of General Manager, Di Pietro has long and profitable previous professional experiences: in Haier as General Manager Italy and Greece, in LG Electronics as Sales Manager Italy and in Brandt Group.
This new strategic structure of Hisense is the latest in chronological order, which has also seen a significant strengthening of the workforce in recent months in the light of an exponential growth in sales results that the company is registering in 2021, recently disclosed.
This important assignment is full of challenges and comes at a time when the company has set very ambitious goals already defined for the next five years. The new CEO will have the task, in fact, of guiding the implementation planned for the next few years both from an organizational and business development point of view., bringing with him an enormous knowledge of the corporate fabric since he had the opportunity to assist and be part of all the steps and expansion processes of the Italian office since its birth in the Italian market.
“It was exciting to have experienced the construction of this company from scratch, to see the team grow with me, to have been able to organize the entire retail channel. Realizing that today, after great efforts, this company has finally achieved considerable brand awareness and wide product reliability not only locally but also internationally gives me immeasurable satisfaction – underlines Gianluca Di Pietro – This change of pace is not only a strong signal for my personal career, but it represents the new global asset of Hisense: an increasingly powerful and globalized multinational reality, which for the first time introduces Western professionals into the own Top Management. This is a real novelty for the European market ”.