Panasonic will be present at IFA 2023 in Berlin in the “HUB27” pavilion with many innovations for every domestic environment: TV, Home Entertainment and Audio, small kitchen appliances, personal care, Digital Imaging and Smart Communication. Brand direction and strategies fall within theconsumer-oriented holistic approach, which declines the well-being of people, society and the planet in four different dimensions.
Panasonic’s Holistic Wellbeing strategies are divided into four dimensions
At IFA 2023, Panasonic will focus on its corporate vision of Holistic Wellbeing. The approach to holistic well-being is divided into four dimensions:
- “Spatial Wellbeing” (TV e Home Entertainment)
- “Outer Wellbeing”” (Personal care)
- “Inner Wellbeing” (Small kitchen appliances)
- “Social Wellbeing” (Digital cameras and video cameras and animal care).
Panasonic strategies, Spatial Wellbeing: the best of entertainment, at home and away
Vision and hearing are important elements of the spatial well-being response and, when used correctly, can significantly improve our overall well-being. In line with this concept, Panasonic has announced its new 2023 range of OLED and LED TVs in recent weeks.
Technics: audio products for the most demanding audience
New for 2023 are the compact and lightweight EAH-AZ40M2 earphones, along with the EAH-AZ80 and EAH-AZ60M2 models launched in the spring. Another highlight to be presented at IFA is the SA-C600 network compact CD receiver, which inherits the sophisticated full-digital amplifier technology based on the JENO Engine, which is the solid basis for the power and dynamic reproduction of typical music. of all Technics products.
Panasonic strategies, Outer Wellbeing: the best personal care products
Panasonic body care products are specifically designed to support and enhance this aspect of outer well-being. For example, the Panasonic EH-NA9J hair dryer combines nanoeTM and Double Mineral technology to offer an intense repairing conditioning effect and strengthen the hair structure during drying
Equally functional and flexible is the Serie EY Panasonic, composed of seven models of epilators capable of guaranteeing delicate and fast hair removal, thanks to the double discs, a new pressure control and three epilation speeds,
Il new 700 Series wet & dry razor combines some of Panasonic’s best shaving technologies in one device and at a very attractive price. The heart of it all is one ultra-fast linear motoralso used in current high-end Panasonic shavers, such as the 900+ Series with 6-blade head, which powers the 3-blade system with MagLev technology, ensuring a total of 39,000 cutting actions per minute.
Inner Wellbeing: for a healthier, simpler and more balanced cuisine
I DS59 and CS88 ovens have been developed to combine five cooking methods in a single appliance: steam, convection oven with top and bottom heating, grill, microwave with inverter technology and low-fat frying that mimics the air fryer.
The kitchen novelties present at IFA 2023
IFA will also be an opportunity to present four new additions to its “Experience Fresh” line of kitchen appliances, expanding the range of combi microwave ovens with models NN-DF38P and NN-DF37P, and introducing two new models of air fryers for the European market: NF-CC600 and NF-CC500.
The new NN-DF38P and NN-DF37P combi ovens are mainly distinguished by the three Eco Combi mode settings. Using the Eco Combi mode – grill and microwave at the same time – is more efficient than using only top/bottom heat and allows you to cook delicious dishes in the oven much faster and more energy-efficiently, without need to preheat.
Social Wellbeing: new LUMIX camera systems
Panasonic’s mission is to enable content creators to capture and share compelling stories that contribute to social well-being. LUMIX cameras and lenses offer reliability, flexibility and affordability. Among the novelties of 2023, the award-winning and popular LUMIX S5II and the elegant LUMIX S5IIX in matt black stand out, which also features black logos and lettering.
The jury of the prestigious Technical Image Press Association (TIPA) recently decreed the LUMIX S5II “Best Full Frame Camera for Experts”, with the following motivation: “Content creation professionals will appreciate the capabilities of this hybrid camera capable of offering very sophisticated high-resolution photo and video capabilities.” It is the first Lumix model to offer the Phase Hybrid AF system, which provides fast and accurate autofocus performance.