HYPE – the reference neo bank in Italy in terms of number of customers, today over 1.5 million launches HYPE Business, the new account dedicated to sole proprietorships and freelancers with a VAT number, to meet the specific digital financial management needs of the target with a dedicated offer.
According to data from the MEF observatory, 147,153 new VAT numbers were opened in Italy in the second quarter of 2021 alone, 54.1% more than in the same period in 2020, with the under 35s driving growth with a 47 , 5% of new openings. Autonomy is the prerogative of the so-called YOLO (You-Only-Live-Once) economy, the new lifestyle that even following the advent of the pandemic has involved a large number of young people of the Y and Z generations who choose to reinvent themselves, re-establishing priorities and better reconciling private life and work to give space to one’s passions and make them become a source of income. More and more people are therefore moving towards agile work and digitalization: a Microsoft survey conducted on 30,000 workers in 31 countries, shows that 40% have decided to change jobs in 2021, 70% prefer a flexible one and among the priorities in the choice of the new profession emerges well-being above all else. HYPE, confirming its ability to quickly respond to market needs, is ready to support them by helping and educating them in simple but advanced money management.
Antonio Valitutti, CEO of HYPE: “The world of work is changing and as a reality attentive to the needs of the market we could not ignore this phenomenon. In response to the increase in the number of those who choose to undertake an independent career path, we wanted to offer a product declined for the specific needs of freelancers and small businesses. The goal is to concretely help them in the financial management of their business with a product whose ease of use is already tested and appreciated by our private customers whose offer we have further enhanced with some specific services for the target. Consistent with our philosophy, HYPE Business will continue to be enriched in line with customer requests and changes in their needs “.
From today, through the new dedicated app (downloadable from AppStore / Google Play / Huawei AppGallery for any iOS, Android and Huawei device) it is possible to activate the account with the same speed that HYPE has always guaranteed. At the cost of € 2.90 per month (zero activation fees), HYPE Business is a already complete product that allows you to manage your business at 360 degrees in a personalized, digital and efficient way.
Al account without deposit restrictions, to the Bank services such as free withdrawals and the paper Mastercard are added functions innovative come RADAR which allows you to connect all the accounts of a person, both personal and business, to keep all cash flows under control from a single touchpoint and have greater knowledge of their availability, monitoring income and expenses also thanks to categorization, statistics and monthly reports available. HYPE Business also integrates the section Savings to plan and set aside money for future (e.g. taxes or insurance) or unforeseen expenses. To these, there is also an assistance service on any day of the week via WhatsApp, e-mail and chat. As for all HYPE products, a cash top-up service is also available for the Business offer at all Mooney points of sale and those belonging to the Viafintech circuit.
For HYPE Business he was selected as the first partner Lokky, digital insurance broker dedicated to micro businesses, professionals and freelancers that offers customized policies based on the specific needs of the client, eliminating unnecessary coverage and related costs. In particular, the company offers a wide range of policies accessible directly from the HYPE Business app ranging from professional liability coverage, to multi-risk insurance for property damage and civil liability towards third parties and collaborators, up to the Cyber Risk policy. to protect against IT risks.