To. Mobileon the occasion of his fifth birthday, launches Ho.lly, her virtual ambassadorto interact and communicate with customers in a creative and technological way.
Ho.lly, the virtual ambassador of ho. Mobile to let customers discover the advantages and offers
Ho.lly will accompany customers in the discovery of Ho. Mobile through live streaming and content on the main social channels of the brand, through a digital experience that involves an increasingly compact community. The interaction will take place in a direct and informal way, allowing customers to discover all the advantages and offers of ho. Mobile, as well as the history and passions of ho.lly, with the aim of bringing it closer to the passions and values of the community every day.
Ho.lly, the virtual ambassador of ho. Furniture made by 2WATCH
The virtual ambassador and influencer of ho. Mobile is made by startup 2WATCH, winner of the 2022 edition of “Action for 5G”. This is the Vodafone tender which supports startups and companies in the development of innovative solutions. 2WATCH has created ho.lly taking care of its technical and creative realization. It has realistic appearance and movements thanks to the use of motion capture and 3D modeling technologies.
The avatar is generated and animated with the CGI technique (Computer Generated Imagery, application in the field of 3D computer graphics for the rendering of digital special effects). It can live stream, live in the Metaverse, create content for social networks (videos and photos), and participate in live events. Furthermore, the ultra-broadband and millisecond latency of 5G Vodafone and the Edge Cloud (MEC) allow the virtual ambassador to interact in real time in a fluid and natural way.
Ho.lly resembles a real person in every aspect and in every movement, and his personality will come to life through the different social contents, created in collaboration with the social media agency engagement BCube.
The launch of the virtual ambassador at the LOVE MI concert
I have. Mobile presented ho.lly for the first time at the concert LOVE MI, held yesterday in Milan, showing its potential to the public and making the most of physical interaction with people. In the minutes that preceded the start of the concert, ho.lly interacted live with the audience and with the content creator and conductor Matteo Pelusi – aka Matt – present on stage, telling the world of ho in a simple and fun way. Mobile, also explaining what are the characteristics and peculiarities of virtual ambassadors and influencers.