iliad, since its arrival on the Italian market, has been the spokesperson for a promise: to be the point of reference for users for clarity, transparency and simplicity. After more than five years, this commitment is still a promise kept and the operator invites everyone to “Enter to believe” through something new campaign of comunication where the values of the brand are the protagonists with two FLASH offers, designed to provide users with a large data package: the FLASH 200, with 200GB of data traffic and 5G included, and the FLASH 150 with 150GB included for €7.99 per month.
Iliad, the new Enter to Believe campaign presented at the Sanremo Festival
Exceptional debut during the second evening of Sanremo for the 15″ TV commercial. iliad has chosen the setting of the most anticipated music event of the year to tell its story to the public, playing on the irony of a common cliché associated with blind dates.
How many times does a blind date turn out to be a disappointment because the initial promises are not kept? iliad ironizes this cliché and transforms this experience into a powerful narrative vehicle, to show how the operator is able to keep the promise of simplify users’ livesguaranteeing access to a world characterized by trust and clarity.
Iliad, the new campaign Enter to believe: the blind date
The blind date with iliad will be a success: the girl, with great amazement, actually meets the boy she had seen in the photos on the internet. In a world where promises often vanish, iliad presents itself as the exception.
Countryside signed Media.Monks Milanwhich started with the TV commercial, will be live until the end of March and will also be broadcast on the web, radio, press, OOH and on the brand’s social channels.
The new Iliad offers
Iliad’s promises are not only reflected in communication but are an essential part of the offers and still important for users who, in the complex telecommunications market, increasingly find themselves having to face changes and increases in their tariff plan.
This is why iliad presents everyone with two FLASH offers which are the most generous ever and they renew the promise to users of being able to count on an offer without hidden costs, without constraints and at a price guaranteed FOREVER.
The offers are available for a limited period, until 5pm on February 29th. Current users can also take advantage of this opportunity to increase their GB availability.