These days Instagram is testing the proposal of paid subscriptions for a small group of creators and influencers for exclusive content for Instagram Live. So far the option has been made available to a select group of creators in the United States, with users receiving a purple badge that effectively marks them as “subscribers”. Among the 10 creators selected for the test are influencers, Olympic champions, actors, astrologers and so on. In short, a little bit of everything. Indeed, just enough to best test a subscription functionality.
Instagram: Creators test the paid memberships option
As far as we know, Instagram is testing a paid membership feature with a select group of creators. As it turns out, these can choose from eight different price ranges for exclusive content, ranging from $ 0.99 to $ 99.99 per month. In this way, users will be able to access any content shared by creators before the actual subscription, but they will also be notified of exclusive broadcasts. Previous reports had suggested that Instagram was developing a technology that could prevent the screenshot and sharing of such content on other platforms, but it seems that it is not yet available for testing.
For the moment, in fact, the platform hopes that users will respect its terms and conditions, which would be clearly violated if someone reshared exclusive content. Beyond that, the other interesting detail is that Instagram it will in no way cut the revenue of creators. At least until 2023. “Our main focus here is to help creators make a living. We are trying to think of all the ways we can create monetization products where possible, ”he said Ashley Yuki. As you well know, the test is nothing more than an attempt to better compete with other apps such as TikTok and OnlyFans. We’ll see if it really works then.