The event is taking place Apple titled California Streaming. As usual we are talking about the late summer event of the Cupertino giant, which will probably reveal new details on the company’s upcoming products. In this regard, during the past few weeks, many leaks have emerged regarding the announcements of the event, which should be focused on the characteristics of iPhone 13.
Again the conference is completely online and will take place live from the stage of the Steve Jobs Theater at Apple Park, in order to ensure maximum safety for the pandemic. As usual then we at Tech Princess we are following the event in real time, and we propose a direct written announcement in this article, which will be updated with all the news that the company has in store for us.
In this regard, we would like to point out that you can follow the Apple California Streaming event on the company’s official YouTube channel.
Apple: California Streaming begins
The event opened as usual with the arrival on the stage of Tim Cook, Apple CEO, who kicked off the conference by talking about Apple TV +, the company’s streaming service, which is having great success. In the near future, a lot of exclusive content will arrive on the platform including Foundation, The Problem with Jon Stewart, Swagger, Finch, The Shrink Next Door, Invasion, Swan Song, Acapulco and others.
9th generation iPad
The focus, however, quickly shifted toiPad, with the presentation of the new model of the device. This improved version of the iPad will have an improved ultra wide camera a 12 mega pixel, particularly suitable for online conferences, an ever-hot topic in this pandemic period.
The 9th generation iPad will also be equipped with a chip SoC A13 Bionic and will support a wide range of accessories, such as Apple’s smartkeybord and even other types of third-party keyboards. As for the operating system we are talking about iPads 15.
He chip A13 Bionic guarantees an overall performance improvement of up to 20% compared to the previous generation and the camera will have the useful Center Stage function, which keeps our subject in the center of the frame.
iPad also has a shell made from 100% recycled aluminum, marking a new milestone in our commitment to the environment. The device uses 100% recycled tin for the logic board solders and 100% recycled rare earths in the shell magnets.
The new 9th generation iPads will be available at the price of 329 € for the variant from 64 GB it’s at 299 € for the standard version.
6th generation iPad Mini
From the ninth generation iPads we quickly moved on to iPad Mini, which have received a wide range of updates and are entering their sixth generation. One of the main features that stand out among those coming to this series is network support 5G, to ensure a higher quality of the mobile connection.
In addition to 5G, the new iPad Mini will come with a good amount of colorful variants to choose from, and will feature an 8.3-inch Liquid Retina display, which will guarantee well 500 NITS of brightness, ideal for outdoor use. As for the camera we will have a 12 mega pixel lens with the function of True Tone Flash.
Furthermore, the Touch ID it has been integrated into the on and off button, like on the iPad Air.
As if that were not enough, the CPU performance of this new line will be increased by 40%. while those GPUs will receive an 80% improvement. We also notice a change in the design, as this new generation has flat edges and significantly smaller dimensions.
News also for the Neural Engine, the component that deals with artificial intelligence and voice translation in real time, which significantly improves all its functions.
The new iPad Mini will be available for 429 €.
Apple Watch Serie 7
Soon after, Apple finally unveiled the Apple Watch Serie 7, which change first of all in terms of design, more square and larger than in the past. The screen technology also changes and, much more interestingly, confirmed the arrival of Fitness + in a number of new countries, including Italy.
Going into more detail of the hardware components, the face of the new Apple Watches is 20% larger than the previous series: an increase necessary to contain the new digital dials, more detailed and rich in information. Let’s talk about sizes 41 and 45mm to go into more detail.
Not surprisingly, the new dial can display 50% more text and that the brightness of the mode Always On increased by 70%. Autonomy declared by Apple for the 7 Series is about 18 hours and 8 minutes will be enough to ensure 8 hours of autonomy to spend on sleep monitoring.
The new Apple Watches will also have a fast charging function, 30% faster than the previous model. The charger uses a USB-C charging which takes the place of the previous one in USB-A format.
The Apple 7 Series will be available in five different colors at the cost of 399 €. As you can see in the graphic, both Apple Watch Series 3 and Watch SE will remain on sale.
iPhone 13
The time has finally come to present iPhone 13, the highly anticipated new smartphone line of the Cupertino giant. The thirteenth iPhone was presented in its standard and mini version, which follow the design of the iPhone 12 with some differences in the notch, smaller than in the past.
As for the hardware components, we find a processor A15 Bionic, complete with a 5nm production process. This should guarantee significantly better performance than in the past and drastically reduced energy consumption.
The display has the same characteristics as the previous models, or 5.4 “for the 13 mini, 6.1” for the 13, with OLED technology on both models.
In terms of cameras, iPhone 13 and 13 Mini mount a lens with two 12 mega pixel lenses equipped with a brand new ISP, with Sensor Shift Image Stabilization and Cinematic Mode. Here are their specifications:
- 12 MP wide angle: 1.7um sensor, captures 47% more light, f / 1.6 aperture, 26mm focal length, 7-element lens and 100% Focus Pixel.
- 12 MP ultra wide angle: f / 2.4, focal length 13mm, 5-element lens, FOV 120 °.
Not particularly surprising to learn that the line will ensure compatibility with connectivity 5G, of which Apple plans to upgrade infrastructure in over 60 countries.
Of course, there is no lack of MagSafe support, with many themed accessories. Particularly interesting is the MagSafe Wallet with integrated Find My function, to make sure we never lose our device. The new iPhone 13 will be available in different colors: Pink, Blue, Midnight, Sarlight e Red.
iPhone 13 mini 128GB, 256GB and 512GB will be available for purchase starting at 699 €, while iPhone 13 128GB, 256GB, 512GB will be available starting from 799 €.
iPhone 13 Pro e iPhone 13 Pro Max
Apple’s latest California Streaming announcement allowed us to take a look at too iPhone 13 Pro e iPhone 13 Pro Max which differs from the standard line for a number of features. First of all we have the materials used, since in this range we have stainless steel edges, but there are also better cameras, a more performing battery and three exclusive colors.
These two pro models also differ in the implementation of the technology ProMotion for the display. This guarantees a frequency 120 Hz and higher brightness up to 1000 NITS peak. The cameras are also interesting, which according to what the company says represent the most advanced version of smartphone lenses.
The new ultra wide angle cameras, wide angle cameraso and telephoto lenses therefore take advantage of the unrivaled performance of the A15 Bionic chip, more powerful than all its main competitors on the market, to take pictures and shoot videos that, judging by what is shown, look truly incredible. Optical on-sensor image stabilization is available on both models and ensures smooth images and stable video even when the user is not perfectly still.
Finally, iPhone 13 Pro and iPhone 13 Pro Max present the most advanced display ever seen on iPhone, Super Retina XDR with ProMotion, which supports adaptive refresh rates from 10Hz to 120Hz, to deliver fast frame rates when the user needs them and preserve battery life when not needed
You can purchase the iPhone 13 Pro by paying € 49.54 per month for 24 months or at €1189 and iPhone 13 Pro Max paying € 53.70 per month for 24 months or a €1289.
And that was all for Apple’s California Streaming event, a conference that did not disappoint and was particularly full of announcements. We just have to wait for all products to be available.