Apple back to the top of the charts in sales: iPhone is the best-selling smartphone inlast quarter of 2021. The Apple bypasses Samsung, also thanks to the launch of the new iPhone 13. But with the arrival of the Galaxy S22, Samsung aims to regain the top spot.
Apple returns to the top: iPhone is the first in sales at the end of 2021
The analysis agency Canalys finds a figure that does not surprise industry experts, but confirms that the end of the calendar year is the best time for iPhone sales. In the last quarter of 2021, Apple becomes the first for sales on the market, thanks also to the launch of the iPhone 13.
This is not new. If during the year Samsung always takes first place recently, Apple is just behind. And with the iPhone 13 launch (while Samsung’s top-of-the-range products arrive in February / March), an overtaking was to be expected. But this does not mean that there is a lack of novelty in the analysis, when it goes into detail.
In fact, according to analyst Sanyam Chaurasia, Apple “saw a performance unprecedented in China, with aggressive prices for its flagship devices that have kept the quality / price ratio high ”. According to the analyst also “Apple’s supply chain is starting to recover, but it still had to cut production in the third quarter due to a shortage of key components and was unable to produce enough iPhones to meet demand. “
Apple has taken back the top spot from Samsung. In fact the Apple has 22% of the market, against the 20% of the Korean company. Xiaomi stay more distant with the 12%, while OPPO comes to 9% e vivo a 8%. However, it should be considered that all these companies have a larger product park, while Apple sells the four variants of the iPhone 13 and the SE model.
The launch of the new models had the desired effect, giving liquidity to Cupertino. Although supply chain problems (which also affects market rivals) could cost Apple up to 6 billion dollars in the last three months of 2021. But the situation is improving. And this year there will be a lot of Apple announcements.