Jaguar will anticipate the objectives set by the EU by focusing on electric cars with 10 years in advanceor. The British brand, in fact, has announced that it has changed its electrification strategy, anticipating the transition to zero-emission mobility. Here are the projects of the brand:
Jaguar: a future of electric cars only, starting in 2025
The future of Jaguar will be zero emissions with a range of electric cars only ready for 2025. The brand, therefore, toanticipates the choice of the EU by 10 years which from 2035 will ban the sale of petrol and diesel cars. This is an ambitious and important change of strategy that aims to make the brand a reference in the premium zero-emissions market over the next few years.
For the transition to electric cars, Jaguar aims to create a product portfolio featuring innovative design and a comprehensive ecosystem, largely supported by the latest technologies. Note, for example, that from 2025, all Jaguar Land Rover vehicles will use the NVIDIA DRIVE software-defined platform.
The company comment
Il Jaguar Land Rover Italy CEO, Marco Santucci, declares: “With I-Pace we launched the first full electric luxury SUV (in 2018 long before the competition) and, in fact, ushered in a new era for electric cars. A very important change of image for the whole sector because before the arrival of electric luxury cars, battery-powered cars had an image that was not of great value. That of small cars with plastic bodies, to be used for short trips in historic centers. Then came the battery-powered luxury cars with over 500 km of autonomy, with breathtaking performance, extremely refined finishes, futuristic design “.