Jaguar Land Rover Italy also this year inaugurates the winter season by confirming its presence in Courmayeur. And it does so with a rich calendar of experiential activations in the area.
Chalet de l’Ange: the winter residence of Jaguar Land Rover Italy in Courmayeur
In a scenario where the enhancement of local economies represents an ethical choice for companies, Jaguar Land Rover Italy continues its strategy of activations in territories that allow the two brands to be enhanced and what they represent. And it does this by promoting a cultural experience and sustainable tourism.
It Chalet of the Angel, the now renowned winter home of Jaguar Land Rover, reopens since 4 to 8 December and, subsequently, will resume activities from December 27 to January 9. As per tradition, this exclusive location, immersed in the fascinating atmosphere of Mont Blanc, is the beating heart of the brands’ winter activations. An ideal context to enhance its values, through continuous storytelling and one that evolves over the course of the season, following thematic focuses.
One of the permanent spaces inside the Lounge is dedicated to global strategy Reimagine, focused on the sustainable reinterpretation of modern luxury, through design and electrification; a strategy that will lead the brands to have, by the end of the decade, all the main models of the range in a fully electric version and that will lead the group to become, by 2039, a zero-carbon company through its chain of products, supplies and processes. numerous partners
Many partners to celebrate 60 years of the Jaguar E-type
The interiors of the Chalet de l’Ange, elegantly characterized by designer furnishings Molteni & C | Dada they will make the space even more welcoming. The location will host the activations of established partners, such as Ferretti Yachts, Custom Line e Riva and the new ones, on board this year, Lavazza and Bellavista.
In the kitchen area on the first floor, the exclusive show cooking by chefs Filippo La Mantia, Paolo Griffa and Eugenio Boer, will make guests experience their authoritative expertise through unmissable gastronomic opportunities.
Among the activations at the Chalet, in the pearl of alpine tourism, it is renewed, at the cross-border museum, the appointment with “Riva in the Movie”, the exhibition that celebrates the 180th anniversary of the iconic nautical brand, retracing some of the most famous films starring its timeless yachts.
To celebrate 60 years of the Jaguar E-type, will also be given great prominence to the new exhibition dedicated to Diabolik, on the occasion of the imminent release of the film, in which Jaguar plays a starring role, as an iconic ally and historical companion in the adventures of the most daring criminal ever. The short film, made by the Manetti Bros brothers for Jaguar Land Rover Italia, will be screened inside the Chalet de l’Ange and in some outdoor spaces.
Jaguar and Diabolik, two myths that express style and passion and that have marked history. Jaguar, passing from the iconic E-type, to the F-type, to arrive today at the I-Pace, the premium 100% electric SUV, in an extraordinary evolutionary path always characterized by elegance, performance and avant-garde spirit. Sometimes even revolutionary.
Numerous activities immersed in nature
Other unmissable events will take place at the exclusive area lounge of the Chalet. Right in the location it will be set up by Garmin the photographic collection Portraits of Heroes. The latter is aimed at underlining the central role of the shots in sports narration and a dedicated area.
Also Skyway, the highest cable car in Europe with an altitude of 3,466 m, reconfirms itself as one of the most evocative partner locations of this season, which will welcome all its guests in a multisensory experience with images and texts dedicated to the iconic cars of the two brands.
The presence of the brands in Out of Home will be completed with a domination on the Mont Blanc lifts. These will be customized with images of the Defender and the already iconic New Range Rover. In addition, the JLR logos will be present on the Courmayeur Welcome Wall, together with the circuit of digital totems present throughout the country.
The customization activity ends at thehotel Le Massif, part of the group Italian Hospitality Collection. The latter will be a partner of Jaguar Land Rover Italia for the third consecutive year. All with dedicated branding and a series of unforgettable activations for its guests.
The snowy landscape of Courmayeur It will also be the setting for the exhibition of historic Jaguar cars alongside innovative cars from the Jaguar Land Rover range.