Jaguar Land Rover presents the new JLR corporate identity that accelerates its vision of modern luxury. Find out more in this dedicated article
Jaguar Land Rover presented its new corporate identity, which is an integral part of its “House of Brands” corporate setup. The new brand identity aims to eliminate any kind of ambiguity and highlight the unique DNA of each JLR brand – Range Rover, Defender, Discovery and Jaguar – as well as implement the company’s vision as “Proud Creators of Modern Luxury .” The highlights of this announcement:
- Jaguar Land Rover unveils its new corporate identity which evolves into JLR
- The new JLR identity embodies the elegance, modernity and forward-thinking nature of the company
- As announced, Range Rover, Defender, Discovery and Jaguar brands will be implemented under the ‘House of Brands’ setting
- The historic Land Rover brand will remain alive and be visible on vehicles, online platforms and dealer sites
- The new JLR identity represents the next step in the Reimagine strategy and reflects the company’s modern luxury ambition
Commenting on the new identity, Adrian Mardell, CEO at JLRhe has declared:
Today is an exciting day as we unveil our new corporate identity, which is an integral part of our House of Brands approach. I am convinced that this new identity perfectly illustrates our ambitious modern luxury philosophy.
From his, however, Il Professor Gerry McGovern OBE, JLR Chief Creative Officerhe has declared:
The new identity represents the next chapter in our Reimagine journey to become a truly modern luxury company. The new JLR identity will bring transparency to our customers and act as a unifying element for our four distinct British brands
Jaguar Land Rover: details and news on the new corporate JLR
The creative process behind the new identity was focused on elegance, modernity and a forward-thinking nature to show the company’s direction and ambition. The descending ‘j’ aspires to add refinement, while the lighter weight of the emblem illustrates the change of pace towards purity and modernity. JLR reiterated that the Land Rover brand will remain a key part of the corporate DNA. Land Rover will continue to be an important and well-known historic brand throughout the world. Its presence will be noticeable across vehicles, platforms, social media and dealer sites, while championing the prestigious Range Rover, Defender and Discovery brands.
The Reimagine strategy offers insight highly sustainable of modern luxury through design. They are transforming the way they work to become a zero carbon company across their supply chain, products and processes by 2039. A new roadmap has been defined to reduce emissions across all operations and value chains by 2030 through approved, science-based targets. Electrification is at the heart of this strategy and before the end of the decade the Range Rover, Discovery and Defender line-ups will each have a pure electric model, while Jaguar will be a pure and all-electric brand.
It is a British company, with two design and engineering sites, three vehicle manufacturing plants, an engine manufacturing center and a battery assembly center in the UK. We also have factories in China, Brazil, India, Austria and Slovakia, as well as seven technology centers around the world. JLR is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.
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