JBL hits milestone of 200 million headphones sold! A thriving headphone market, driven by unprecedented global demand, solidifies JBL’s position as the category leader and #1 audio brand
HARMAN International is a wholly owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for the automotive, consumer and enterprise markets. Today she is pleased to announce that she has reached an extraordinary new milestone. Indeed, the JBL brand has passed the 200 million headphone unit sales mark. JBL is a world leader in the design, manufacturing and marketing of professional loudspeakers and studio monitors for musicians, recording and broadcast applications. Leverage these credentials in the consumer headphone category, producing high-quality products that only a true audio company can deliver.
Details on JBL’s sales milestone
Over the past decade, headphones have played a central role in JBL’s mission to help people make the most of every listening moment.. Since 2020, the demand for headphones has skyrocketed, driven by major new trends resulting from the pandemic. Such as the rise of HD music streaming, the rise of music consumption within video games and podcasts, home working and conference calls, and even sports and biometric uses. This unprecedented momentum is evident not only in industry forecasts that predict market growth at a CAGR of 17.6% between now and 2028. But also in JBL’s impressive results. In addition to the milestone of 200 million units of headphones sold, JBL’s headphone division overtook Sony in volume share in the second quartermaking JBL the number one audio brand by volume in the overall headphone market and the number two after Apple (telephone provider).
Quality at the heart of the question
Always attentive to the evolution of customer needs, JBL was among the first to focus on immersive listening experiences. It has consistently exceeded expectations with rich, innovative and beautifully designed headphone offerings for music lovers, sports enthusiasts and game fans. But also for young listeners who are approaching high-quality audio for the first time.
We are thrilled to have reached this milestone of 200 million units, which confirms our ability to delight listeners with the best sounding headphones on the market. JBL’s engineering teams are constantly exploring new horizons of innovation and we are excited about the future of audio,
said Dave RogersPresident of the Lifestyle Division of HARMAN.
An amazing sound
JBL has been enriching the headphone space with dynamic products since it entered the consumer headphone category in 2016. Among the latest headphones released by JBL, the JBL Tour PRO 2 stands out. This is JBL’s most powerful and feature-packed headphone offering, including immersive JBL Spatial Sound, true adaptive noise cancellation technology, and the customizable sound capability of Personi-fi 2.0. In addition to providing listeners with an intelligent, seamless experience and superior audio, the JBL Tour PRO 2 includes the world’s first intelligent charging case with a 1.45-inch LED touch display. Without the need to touch the smartphone, users can manage music, personalize the earphones and receive calls, messages and social media notifications in real time. All simply by touching the touch display.
Eyes on the future
With a focus on quality, comfort, customization, innovation and sustainability, JBL’s vision for the future of headphones is bolder than ever. The latest AI technology is already capable of providing adaptive music that reacts to the listener’s heart rate and plays the music it needs. In the future, the headphones will feature 3D rendering algorithms that can mimic the reverberation of spaces like a cathedral or gymnasium. This promises spatially aware gaming headsets that can perfectly mimic the reverberation within the virtual places that an on-screen character explores, resulting in truly believable and immersive experiences. Accurate spatial audio will also play a big role in the metaverse. Mark Zuckerberg himself stated that:
proper spatial audio is critical to delivering a realistic sense of presence in the metaverse.
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