Just Dance e Reebok, leaders in the design and manufacture of footwear and equipment for fitness and leisure, have collaborated to create a exclusive map. Inspired by both brands’ focus on delivering healthy fitness to the community, the map is designed to challenge everyone with an intense routine that blends vintage dance styles with the latest trends.
Just Dance and Reebok: here is the new map
This collaboration between the two brands aims to underline the power of connection and the bonds that can be created through fitness, recognizing the benefits that health and wellness bring to individuals and communities around the world.
“The gaming and sporting goods industries have a lot in common when it comes to values and goals – innovation, creativity, exploration, performance, and the desire to connect with Gen Z audiences. We have decided to partner with Just Dance. to promote our common goal of fitness and physical movement, ”he said Laurent Fricker, Senior Director Product Footwear di Reebok.
Created in close collaboration with the two companies, the map contains a new piece by the Puerto Rican duo Domino Saints entitled “My Way”, Which encourages people to discover their own path to reach their potential. The four avatar-coaches are dressed in Reebok from head to toe and will challenge players to perform the right moves and reach their fitness goals.
“The collaboration with Reebok was a natural choice for us. Both brands are truly rooted in everyday life, with elements of pop culture and fashion, and are by no means limited to video games or sports. We are thrilled to have had the opportunity to work with a lifestyle brand like this and we love the fresh and punchy choreography, “he said. Matthew Thomkinson, creative director of Just Dance.
But the collaboration does not end there: inspired by the map, fans and followers can participate in a challenge Tik Tok which will be launched to support brands’ fitness goals. As part of the challenge, people of all ages will be encouraged to show how they can celebrate every milestone, big or small, with their best move.