LaLigathe iconic Spanish football league and one of the most important sporting events in the world, announced a agreement with Snap to bring the best of football to Snapchat. The collaboration aims to make competitive football even more accessible thanks to the popularity of the social network.
LaLiga arrives on Snapchat
The partnership between LaLiga and Snap will bring the Spanish football on Snapchat, application with millions of users ready to discover the beauty of the Spanish football league. For users there will be the opportunity to watch weekly highlights, historical archives and behind-the-scenes content as well as the best goals and saves.
Also noteworthy is a show on Discover, called LaLiga ShowTime. The partnership will be articulated on various levels. Stories and Spotlights will be posted through the Snap Star de LaLiga account, plus Augmented Reality Lenses, Cameo, Bitmoji, Filters and Stickers will be created. For users, therefore, there will be lots of Liga-themed content.
Alfredo Bermejo, Digital Strategy Director of LaLiga, declares: “This agreement represents a step forward in LaLiga’s digitalization strategy aimed at reaching young audiences and consolidating its presence on social media. To date, we are the first European championship in terms of followers, with a record number of 164 million fans. Thanks to Snapchat’s ecosystem of innovative tools we will be able to offer the youngest fans quality content, ”