The LEGO Group and Vespa celebrate the excellence of Made in Italy with the new LEGO Vespa 125 set: a style icon in brick format
When two excellences meet, surprising ideas can only be born. On the one hand, the LEGO groupwhich for 90 years has inspired the builders of tomorrow through the power of play on the other Vespaa symbol of Italian creativity and design since 1946: together, the two great brands present LEGO Vespa 125fruit of the genius of the designers of their respective teams.
A project, the one dedicated to the new LEGO Vespa 125 set, created to celebrate the engineering and stylistic avant-garde of Vespa, the most loved two-wheeler ever, capable of creating and bringing a cultural and elegant phenomenon to the roads around the world. Just like the original, the LEGO brick model, which will be available from March 1st, is packed with refined details, such as the bouquet of flowers in the basket on the back, the spare wheel, the removable engine hood, the handlebar with steering wheel and the kickstand. The chosen color palette also expresses the exclusivity of the concept: the pastel blue hue is a reference to the shades of the 60s and the Vespa world and is very rarely used within the LEGO lines; moreover, it is the first time that a wheel composed of two colors appears in the world of bricks: black for the rubber and white for the inside of the tire.
LEGO Vespa 125: the words of the creators
Florian Muller, Senior Designer of the LEGO Group
Working with the Piaggio team to create this two-wheeled masterpiece was an incredible experience! The design part of the set that impressed me most was the reproduction of the details of the original model, an opportunity to celebrate the classic 1960s Vespa. In the conception phase, this model took me back in time, inspiring my imagination and creativity. We hope the experience is the same for the fans!
Marco Lambri, Head of Piaggio Group Design Center
Collaborating with LEGO was an extraordinary experience because it brought together two dreams, LEGO and Vespa, united by the infinite possibilities of expression that they can offer their fans. Two extraordinary brands capable of crossing different eras, always knowing how to reinvent themselves because in their DNA there is the ability to unite and build. As a designer, the challenge was to make the soft shapes of the Vespa coexist with those of the LEGO bricks, and it seems to me a challenge that was definitely won.
Marco Capone, General Manager of LEGO Italy
2022 is a very important year for us in the LEGO Group: we have been working hard for 90 years to inspire the creativity and imagination of the builders of tomorrow around the world. Today, we present and celebrate an icon of style and design, born more than 70 years ago from what we could define the highest expression of creativity… the same one that is so dear to our hearts. And that is why I am happy to renew and cement the collaboration with a partner of excellence such as Vespa with the launch of this set. We hope that more and more people will be able to give voice to their passions, follow their aspirations, to realize, brick by brick, projects that make the difference more and more.
LEGO Vespa 125: two presenters of a certain depth and many surprises
To make the unveiling of the set even more extraordinary, the brands have relied on two icons of the world of motors, Guido Meda e Vera Spadiniwhich on 24 February, at the Piaggio Museum in Pontedera, presented the event. The two conductors, thanks to their expertise in the field of two wheels, accompanied the spectators connected to the live streaming, on a walk through the stages that marked the history of the iconic Vespa and the LEGO Group. A story, which ended with the unveiling of a very special edition of the protagonist of the new LEGO set: surrounded by the most iconic pieces of Vespa, a 1: 1 scale model of the Vespa 125, made entirely of bricks and very faithful to the vehicle. in miniature. An engineering masterpiece made up of 110,000 pieces in 11 different colors, weighing 93.3 kg and made in 320 hours of work by a team of 4 expert builders.
But the surprises don’t stop there! A sister model of the Vespa 125 LEGO in 1: 1 scalemade by the LEGO Certified Professional Riccardo Zangelmiwill arrive on the streets of Milan in turmoil for Fashion Week. From February 25th to March 3rdcurious passersby and fans of two wheels and the brick, will be able to immortalize themselves on the Vespa in 1: 1 scale in the POP UP in via Montenapoleoneset up as early as February 24 to broadcast the live broadcast of the event in Pontedera on a large screen.
A choral project that also involves the LEGO Store in Milan San Babilain Corso Monforte, which will host the master builder Zangelmi for an exciting live building on 25 and 26 February (time: 11.00 – 19.00): the artist will create a helmet (wearable!) and a spare wheel in 1: 1 scale, for original and fun shots, but at the same time super cool, to stay in the trendy mood of the city. To give a unique touch to the initiative, from 25 February to 3 March, the original Vespa 125, granted by the Piaggio Museum, will also be on display in the shop: a piece of great historical value, which has inspired, and will continue to inspire, entire generations.
From 4 March then, the 1: 1 scale model, including helmet and spare wheel, will “turn on” the engines to start its I travel around Italy: first stage, the LEGO Store in Turinwhich will offer Piedmontese fans the opportunity to admire this LEGO-format masterpiece until April 30th.
VESPA SCRATCH & WIN Competition
Last but not least, two initiatives to pamper all fans: “LEGO icon on two wheels” and “VESPA SCRATCH&WIN“. With the “LEGO icon on two wheels” competition, summer begins in Tuscany aboard a Vespa! The winner, in fact, will have the opportunity to win 1 romantic Vespa tour for two people (with Vespa 125 and another model) to discover the landscapes of the Maremma, a guided tour of the Piaggio Museum, 2 nights for two people in a hotel in 4 * in Pisa with full board and many other gadgets. The first step to take this wonderful experience home is the purchase of the LEGO Vespa 125 set. To register for the initiative, simply log on to the site and follow the instructions.
The competition officially starts on March 1st and will be active until March 14th throughout the national territory. Anyone who buys the set at the LEGO Store San Babila and the Montenapoleone POP UP from 25 February, the date of the start of the Milanese presale, will still have the opportunity to participate in the initiative by keeping the receipt.
Prices and availability
As anticipated, the LEGO Vespa 125 will be available starting from 1° March al price of 99.99 €. We, as always, remind you to follow the TechGameWorld.com pages for the latest news about the nerdy world and much more!