LG Electronics has announced its entry into Alliance for Open Media (AOMedia). The company will cover the role of “Promoter” of the organization and its business. AOMedia was born in 2015 with the aim of supporting the development of open-source solutions for video encoding. Many international tech companies are already part of the project, such as Google, Amazon, Microsoft, Apple, Facebook, NVIDIA and Samsung.
LG Electronics joins the Alliance for Open Media: the goal is to promote video streaming based on the AV1 codec
LG’s entry into the Alliance for Open Media represents an important step in the future of codec AV1, a more efficient solution than the HEVC codec. This solution has already been supported by various devices and by many reference streaming services, such as Netflix and YouTube. LG, a leading TV manufacturer, joins the long list of companies that intend to promote this codec. With the adoption of AV1 you can get vivid images, deeper colors, brighter lights, darker shadows and several more advanced features regarding video playback.
The company comment
Kim Byoung -hoon, CTO and executive vice president of LG Electronics commented on the company’s choice to join the alliance: “We look forward to working collaboratively to promote the development and adoption of innovative AV1-enabled online video streaming solutions as members. by AOMedia. We look forward to exploring new possibilities for innovating online video in a wide range of applications “