LG returns to TV with a commercial dedicated to InstaView refrigerators. In fact, the new LG Electronics television campaign dedicated to the world of Side by Side LG InstaView refrigerators kicked off this week
LG Electronics launched a new advertising campaign this week dedicated to the LG InstaView range of Side by Side refrigerators. The campaign, which includes television commercials along with a significant presence on digital and social platforms, aims to strengthen brand and product awareness. The television campaign is part of a broader communication campaign, which will also have variations on digital and social platforms, aimed at consolidating brand and product awareness.
Details on LG’s return to TV with the commercial dedicated to InstaView refrigerators
The campaign is based on the concept “LG InstaView: the refrigerator designed to be looked inside”, leveraging the distinctive feature of InstaView technology. This innovation allows users to look inside the refrigerator with two simple taps on the darkened glass panel; avoiding opening the door and thus preventing the dispersion of cold air, which can compromise the freshness of the food.
The television commercial, lasting 15 seconds, it will be broadcast until November 4th on important national television networks such as Rai, Mediaset, CairoRCS, Sky and Discovery. With a significant presence during Prime Time. The advert adopts an ironic and fresh tone, in line with the new brand identity announced earlier this year. The campaign is part of a broader communication project, which includes further initiatives aimed at promoting LG products.
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