Trying to get backlinks from other sites is an activity known as link building and is essential for maintaining a good ranking on search engines
Link building is an activity that has become one of the fundamentals in the field of web marketingessential to improve online visibility and get a good ranking on search engines.
Through link building you get hyperlinks, known as backlink, from other websites to your own. These links are important to indicate to search engines the relevance and theauthority of your website.
More quality backlinks you get, the more likely you are to rank at the top of search engine results. Link building is therefore a complex activity, which involves figures such as the SEO specialistfor the strategic part, the publishers of the websites, for the publication of articles and the copywriter experts, for writing content from an SEO perspective. For this reason it is necessary to rely on experts in the sector such as https://linkjuice.it/link-building/.
Backlinks, therefore, have a very high value in building a winning marketing strategy, but what exactly are they? And how are they obtained?
Backlinks: what they are and why they are needed
Backlinks play a vital role in the SEO and, therefore, in the positioning of a website on search engines, contributing to its ranking, i.e. determining on which position it will appear when a user does a search for a specific keyword.
Furthermore, these also allow you to increase the visite referral, or the number of visits by users arriving from other websites. In essence, therefore, backlinks are references that lead the user to navigate through various web pages, including ours if we manage to enter this one. communication canvas.
Having quality backlinks therefore brings several advantages, including a better placement on search engines, a more traffic on our website and increased authority in the eyes of Google.
Link building: how backlinks are obtained
Obtaining quality backlinks is not easy and comes from a combination of different strategies and techniques, including link building, content marketing e digital PR. In other words, a winning strategy today is to create quality and optimized content and build relationships with publishersso that you can get backlinks from their websites.
Therefore, to be able to obtain quality backlinks it is essential to start from the selection and contact of specific websites. It is necessary choose reliable sites and quality, such as influential blogs, popular brands or well-known editorial sites, and aim to write quality content for them, thus inserting the backlink naturally.
It is also important competition study: it is necessary to understand how competitors use backlinks in order to be able to propose a model that is similar but originaland try to outrank them in ranking for interesting keywords.
All of these operations require some knowledge of SEO techniquesso it is important not to neglect the training and theupdate in this regard, to always know how search engines work and how to use them.
Conclusions
Getting quality backlinks is essential to improve your online visibility and ranking on search engines. Indeed, these they contribute to the ranking of the site and increase traffic to the site.
The winning strategy mainly includes the creation of quality content, ongoing collaboration with publishers and competitor analysis. All activities that experts in Link Building, SEO and Digital PR can carry out successfully.