Logitech G launches a new “Play your Way” collection that promotes inclusiveness and allows all players to express themselves, here is the Aurora Collection
Logitech G presents theAurora Collectionmeant to be gender inclusiveand not gender exclusive. It caters to the needs and desires of gamers, but also to gamers looking for a vibrant design and a curated experience.
They have a distinctive aesthetic and design and allow for customization through accessories and various color options. It includes advanced gaming technologies, such as high-performance wireless technology LIGHTSPEED and microphone technology Blue VO!WHAT. The result is a collection that invites all gamers to express themselves, while offering the advanced features that all gamers have come to expect.
Ujesh DesaiVice President and General Manager of Logitech G, said:
Much of the video game industry has stuck to the ‘one-size-fits-all’ idea. But that doesn’t reflect the wide range of consumers, who focus on personal expression and play for fun, it certainly didn’t fit Logitech’s commitment to providing solutions for all gamers. When we looked at our gaming products, we realized we could have done more. With Aurora Collection we have created a gender inclusive collection, centered on comfort, accessibility and liveliness, which supports our long-term commitment to allow everyone to experience the joy of playing.
Conceived on the basis of feedback of the gamer of the whole community, was created by a team Logitech of women leaders in innovation, design, engineering and marketing. The collection was created to meet the gaming desires and needs of an under-represented segment of gamers and to re-imagine a future of gaming where the gender-inclusivity is firmly present. The design process was guided by the following three principles:
Our commitment to creating a collection of gender-inclusive gaming accessories has prompted us to put old ideas aside and ask ourselves some essential questions about our love for gaming.
Tiffany BeersHead of Gaming Innovation di Logitech G, ha dichiarato:
Our commitment to creating a collection of gender-inclusive gaming accessories has prompted us to put old ideas aside and ask ourselves some essential questions about our love for gaming. In designing primarily for gamers, we’ve created a collection that we hope will be meaningful to an even broader segment of gamers, beyond gender and stereotypes. We are thrilled with the Aurora collection and what it stands for.
The entire Aurora Collection is certified carbon neutralwhich means we finance certified carbon offsets of high quality to reduce to zero the carbon impact of the product. The products include post-consumer recycled content and the paper packaging comes from certified forests FSCTM.
Available now on the official store and at authorized dealers. Gaming headphones G735 have a recommended price of 239,99 €. The keyboards G715 e G713 TKL have a recommended price respectively of 208,99 € e 174,99 €he smiles G705 has a recommended price of 103,99€.
What do you think of this new Aurora collection by Logitech G? Let us know below in the comments. Don’t forget to follow us on our Instagram page, on all our other social networks and to stay connected on TechGameWorld.com.
The Logitech G article: Welcome to a New Era of Gaming comes from TechGameWorld.com.
Sennheiser announces the arrival of his headphones Momentum 4 Wirelesswhich aim to redefine the audio…
Moving the nerve center of the gaming industry from the United States of America to…
In this review we will discover Xenoblade Chronicles 3, the last chapter of the saga…
Oppo announces the launch date of its new operating system, ColorOS 13based on Android 13.…
Have you ever sent an embarrassing message to your ex or your boss, and didn't…