the startup Macadam began operating in the Spanish market, where hopes to promote a healthy lifestyle and combat sedentary lifestyle. After successful experience in France where he has accumulated million usersthe company decided to launch Macadam in Italia. The app works like this: pay users to motivate them to walk more often.
Macadam, the app for walking: what it’s about
The idea to create this application born from the experience of its foundersThat they spent a lot of time sitting in front of the computer. In January 2022, three French entrepreneurs: Benjamin Daudignac, Louis Roblin e Baptiste Villain have decided to put an end to the frenetic pace of work of their Fintech startup and of put physical activity back at the center of their lives.
“Because of the work schedule we had, we had an ultra-sedentary lifestyle for almost 3 years. We arrived at the office at 9am on scooters and left at 9/10pm. We had food delivered to our homes every day and we didn’t play sports. When we left work, we motivated ourselves to be more and more active and today not a day goes by that we don’t do physical activity or at least 10,000 steps. Now we do all of our travel on foot or by bike,” says Benjamin, Daudignac, Co-Founder of Macadam.
How the Macadam app was born
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Founded in October 2022, Macadam is “the app that pays to walk”. Its goal is to motivate users to walk more thanks to a reward system. By promoting the practice of walking instead of traveling by car, motorbike, electric bike or scooter, Macadam also has an extremely positive impact on the environment and on the air we breathe in cities such as Milan, Rome or Naples.
How does it work?
The application it features a pedometer and was designed as a game. Each step is rewarded to entice the user to continue the ea path achieve goals.
In parallel with the daily steps, users can participate in challenges, both alone and in competition with friends. A leaderboard system built into the app allows users to take the gamification even further. “We have created a whole universe around Macadam, similar to that of a mobile game, with many popular references and unconventional graphics. In the app, our users want to excel and they appreciate catching up with friends“, says Benjamin Daudignac, co-founder of Macadam.
Nightlyusers can exchange their footsteps for virtual coins, which can be exchanged for euros when they reach a certain number.
The application, launched in October 2022, has recorded a dazzling growth in the French and Spanish markets. In just a few weeks it was ranked as the most downloaded application in the “free applications” category and already has millions of users.
Macadam has big ambitions for the future: the his desire is to be able to reward any type of activity as soon as the user leaves the house (exhibition, wine tasting, etc.). To this end, the app intends to develop many social features in the coming months. In the second quarter of 2023, Macadam intends to bring its application to the rest of Europe and the United States as well. You can download the application for Android or iPhone.