Forget the gigantic and expensive marketing strategies. Mastodona Twitter-like social platform founded by Eugen Rochko, is experiencing a boom in subscribers doing absolutely nothing. In fact, the first two months of Twitter under the management of Elon Musk were enough to convince over 2 million users to migrate to Rochko’s social network.
The CEO of Mastodon himself reveals on his blog that the platform has grown from an average of 300,000 monthly active users to over 2.5 million. Boom recorded between October and November, just in the moment following the acquisition of Twitter by Elon Musk.
In the same post, Rochko also threw a jab at Elon Musk following the new anti-doxxing policy introduced by Twitter. Specifically he wrote:
“This is a stark reminder that centralized platforms can impose arbitrary and unfair limits on what you can and can’t say while holding your social graph hostage. At Mastodon, we believe there should be no middleman between you and your audience, and that journalists and government institutions in particular should not rely on a private platform to reach audiences.”
What is Mastodon, the most popular alternative to Twitter
As we explain well in our dedicated article, the engine that moves Mastodon is open-source and decentralized. This means that the algorithms that display the contents are not decided and kept secret: they can be consulted by all developers. In the Italian hub Mastondo.one it reads: “If you don’t want a social network where Mark Zuckerberg, Jack Dorsey or another billionaire CEO determines what you can publish and which posts can become popular, Mastodon is a good alternative“.
No posts highlighted for some strange rule: you will see the contents in chronological order of publication. Also you can choose the privacy level of each toot: you can decide to show only to followers, only to a user or in the public timeline your posts. But also no ads. AND no moderation “from above” it is the users themselves who monitor and enforce the rules (as in the old forums that someone will remember).
Meanwhile, returning to Elon Musk and Twitter, the Tesla CEO has published a survey in which he asked if he should resign as head of the platform. The majority of users voted “yes”.