Meta confirmed that he will not demand one commission on the revenues of creator on Instagram and Facebook until at least 2024. The decision made in the early days of the lockdowns two years ago, to help small businesses and creators by not asking for a share of the profits, will continue for two more years.
Meta, no commission on the revenues of the creators of Instagram and Facebook until 2024
The confirmation comes with a post on Facebook by Mark Zuckerberg, CEO of Meta. Which explains how the company “will delay any revenue sharing on Facebook and Instagram until 2024”. So creatives on the platform will be able to keep 100% of what they earn on social media with paid online events, fan subscriptions, badges and all other monetization methods.
This strategy is part of the social competition perspective for the best creators, who bring users and views on their respective platforms. TikTok has recently introduced the possibility of monetization through exclusive live subscriptions, while Twitter is investing in ways that allow creatives to earn revenue from their work.
Facebook (even before changing its name to Meta) had promoted this stop to the commission during the first months of the pandemic. And he had asked Google and Apple also block the 30% commission on in-app purchases, in case monetization comes via mobile. Google accepted, while Apple refused, suffering criticism from Facebook.
In addition to this announcement, Meta announced that subscriptions will become interoperable, so subscribers on other platforms will be able to have exclusive access to groups Facebook. It will also make the program available Stars to multiple creators. And soon news like Reels Play Bonus, marketplace functionality and NFT.
With these innovations, Meta hopes to attract the best creators on the market. Which are often the reason why we log into social networks.