MG is one of the few car manufacturers that has seen a more than positive 2021 in terms of sales in Europe. In fact, the British brand announces that it has tripled registrations compared to 2020, and this despite the various problems due primarily to the lack of computer chips and, secondly, to the devastating impact of the pandemic. MG Motor Europe sold 21,946 vehicles in continental Europe, compared to 7,200 units in 2020. The figure becomes even more significant if we also consider the cars sold in the United Kingdom which amount to 30,600 and therefore bring the total between the EU and the UK to 52,546 vehicles delivered.
Analyzing the countries where the brand is present in Europe, France was the one that recorded the best performance in 2021, with a sales percentage of 21.8%. Followed by Sweden (21.5%), Germany (14.5%) and Norway (13.8%). In Italy 919 vehicles were sold, which places our country in seventh place.
“MG is doing very well in Europe, sfolds Matt Lei, CEO of MG Motor Europe. In addition to tripling our sales in continental Europe, the number of MG Stores has grown from 150 to 400 in the last year. MG’s visibility and brand awareness continue to increase. Since entering the market, we have tangibly demonstrated the value we offer with our products. But our ambitions obviously go further. In 2022, we expect to triple our sales again. We will introduce new electric models and have an even greater presence in Europe. “
MG sales in Europe aided by technologically advanced models and at the right price
According to MG, the success in sales is due to the fact that the model portfolio presents itself very well in terms of price, equipment and technology, but this without compromising on quality and safety. The MG ZS EV – the first model with which MG Motor Europe re-entered the European market in 2019 – was the first fully electric SUV truly accessible to the general public, and also the first in segment B to receive five stars in the rating. Euro NCAP security.
MG ZS EV
And in just one year since its launch, the MG ZS EV has already satisfied more than 15,000 customers and has been nominated “Car of the year” in Sweden (collectively, including ICEs) and “Car of the year for families” in Belgium.
The range also includes the MG EHS Plug-in Hybrid models, Marvel R Electric and the revamped ZS which was one of the brand’s best-selling cars. The MG EHS Plug-in Hybrid, which has been on sale since early 2021 and is particularly popular in Spain, Italy and Denmark. The MG Marvel R Electric, launched in October 2021, has already started making interesting numbers, and given the orders collected, it will continue its upward trend in 2022.