Milestone celebrates its 25th anniversary: ​​an Italian story

Milestone celebra il suo venticinquesimo anniversario: una storia italiana thumbnail

Milestone, our own studio specializing in the development of racing games, celebrates its 25th anniversary. The story begins in Milan, where a small group of passionate gamers create Graffiti, later renamed Milestone in 1996. We owe them the creation of a game still considered a true masterpiece: Screamer. Its worldwide success positions the company as a successful brand in the field of PC racing games.

Milestone celebrates its 25th anniversary

In the following years, the know-how, the passion and meticulous attention to detail allows Milestone to publish hugely successful titles thanks to the support of large international publishers: SBK and the MotoGP series, a franchise that has entertained more than 5 million players since its debut to date.

In 2012, another milestone in the history of the company. Milestone begins to independently publish its games, expanding the license portfolio with other racing games on two wheels: the MXGP series – which over the years has more than 50 million revenues worldwide – and more recently Monster Energy Supercross The Official Videogame, a much-loved franchise that has been played by more than 4 million players in recent years.

In the same year, Milestone takes another big step by creating its first proprietary IP, RIDE. Over time, RIDE has become a reference point for lovers of two wheels thanks to a large number of official bikes present in the game, a feature that in 2016 also earned the Guinness World Record for the largest number of licensed bikes in a video game.

Recent Years and Hot Wheels Unleashed

2019 is a pivotal year that lays the foundations for an incredible future: Koch Media GmbH (subsidiary of Embracer Group), world leader in the production and distribution of digital entertainment products, decides to bet on Milestone, making it part of the group.

In 2021 Milestone celebrates, in addition to its 25th anniversary, one of the most successful launches in the history of the company: Hot Wheels Unleashed. Released in late September, the game proved to be one of Milestone’s biggest hits.

Milestone 25th anniversary

“25 years is an important anniversary and it is incredible to see how much intelligence, passion and commitment have characterized Milestone in these 25 years. How many challenges, goals and satisfaction we have experienced! And even after all these years, we still have a lot of fun because we love what we do, and we are ready for the next 25! ” Luisa Bixio, CEO of Milestone, comments.

Today, the Milestone team counts more than 250 talents and is constantly growing, with the aim of continuing to establish itself as a reference point in the world of racing video games.