Il MINI Plant Oxford started the production of the fifth generation of the MINI Cooperprecisely this Monday 11 March 2024. The event, which saw the presence of the Head of MINI, Stefanie Wurstsaw the first car roll off the production line driven by Charlie Coopergrandson of the legendary John Cooper.
MINI Plant Oxford starts production of the new MINI Cooper
This event marks a significant moment for the MINI brand. Stefanie Wurst underlined the importance of this step, saying: “This milestone underlines our commitment to our roots and projects us into a dynamic future of leadership. The Oxford plant is the heart of the MINI brand and todayas we witness the birth of this new chapter, we renew our commitment to the craftsmanship and emotion of motoring.”
Markus GrüneislHead of Plants Oxford and Swindon, expressed delight at welcoming the new MINI Cooper into British production lines, underlining the vital role this model has in the UK automotive industry.
The new MINI Cooper is the result of collaboration between various factories in the BMW Group UK. While the BMW Group Plant in Swindon deals with the production of molds and sub-assemblies for the bodywork and the BMW Group Plant in Hams Hall produces the petrol engines. Instead, the MINI Plant in Oxford deals with bodies, painting and final assembly. Since the launch of the first one MINI modern in 2001, beyond 4.4 million Of MINI they saw the light in Great Britain.
The new MINI Cooper joins the MINI Cooper Electric and to new MINI Countrymanexpanding the model range MINI. It has a distinctive exterior silhouette and a minimalist interior focused on three main elements: a circular OLED display, the new Vescin steering wheel and the control bar.
The price of MINI Cooper part of 28.900 eurowith first deliveries to customers expected in the spring of 2024.
